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282285

Discourse Analysis of Selected Memes during the COVID-19 Pandemic: A Cognitive Linguistics Perspective

Article

Last updated: 25 Dec 2024

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Abstract

The aim of this research is to conduct a discourse analysis of selected internet memes that emerged during the COVID-19 pandemic in the span between March and May 2020 from a Cognitive Linguistics perspective. Data collection was restricted to memes featuring two common social phenomena: “virtual meetings" and “working from home". A total number of 40 internet memes was collected via Google search and a representative sample of 14 memes was selected for analysis. The memetic discourse analysis explores the links between the macrostructures and the superstructures of the selected memes. The analysis is conducted within the frameworks of Mental Model Theory (van Dijk, 2014) and Discourse Viewpoint Space (Dancygier & Vandelanotte, 2016). Findings of the research reveal that text and image complement each other in order to convey a sense of humor and that internet memes serve as a platform for projecting our ideologies in a satirical way. It is recommended that further research is conducted to explore the multimodal discourse-view nature of internet memes on other aspects of COVID-19 pandemic.

DOI

10.21608/buijhs.2023.99755.1092

Keywords

meme, Discourse Analysis, mental model theory, multimodality, COVID-19 pandemic

Authors

First Name

Inas

Last Name

Hassan

MiddleName

Hussein

Affiliation

College of Language and Communication, Arab Academy for Science, Technology and Maritime Transport Alexandria

Email

inashh911@yahoo.com

City

Alexandria

Orcid

https://orcid.org/00

Volume

4

Article Issue

2

Related Issue

39186

Issue Date

2022-12-01

Receive Date

2021-10-06

Publish Date

2022-12-01

Print ISSN

2314-8802

Online ISSN

2314-8810

Link

https://buijhs.journals.ekb.eg/article_282285.html

Detail API

https://buijhs.journals.ekb.eg/service?article_code=282285

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1

Type

Original research articles

Type Code

1,076

Publication Type

Journal

Publication Title

Beni-Suef University International Journal of Humanities and Social Sciences

Publication Link

https://buijhs.journals.ekb.eg/

MainTitle

Discourse Analysis of Selected Memes during the COVID-19 Pandemic: A Cognitive Linguistics Perspective

Details

Type

Article

Created At

25 Dec 2024