Background: Breast massage is a simple, affordable, and effective technique for implementation after 
childbirth and adoption as the mainstay to improve breastfeeding success. This study aimed to examine 
the effect of oxytocin versus Oketani massage on breastfeeding predictors among primipara women. 
Method: A quasi-experimental design (nonequivalent control group pretest/posttest) was utilized. A 
convenience sample of 108 primipara women was selected and was divided into three groups (36 
primipara women in each group control, oxytocin, and Oketani massage). Setting: This study was 
conducted at Minia University Hospital for Maternity and Child. Minia governorate, Egypt. Four tools 
were used: the structured interview questionnaire schedule, the LATCH Assessment tool, the Infant 
Breastfeeding Assessment Tool, and the Breastfeeding Self-Efficacy Scale Short Form. Results: There 
was no significant difference between the control group and the study groups in terms of mean 
breastfeeding support, success, and self-efficacy at pre- test (p> 0.05). However, at six hours and on 
discharge after the intervention, there were highly statistically significant differences between the control 
group and study after intervention in mean breastfeeding support and success Also, on discharge and at 1 
week after intervention, high statistical significance (p 0.001) was found in the differences in mean 
Breastfeeding Self-Efficacy between the control group and the study groups. Conclusion: Breastfeeding 
support, success, and self-efficacy scores were significantly higher among the study groups than control 
group (p<0.001). Recommendation: Raise awareness among maternity nurses about Oxytocin and 
Oketani massages to be implemented into practice.