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285221

Marketing Libraries Inside The Cairo International Book Fair

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Last updated: 25 Dec 2024

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Abstract

This study research looked at the concept of marketing and library marketing at the Cairo International Book Fair. It looked at different services and activities, like exhibitions and book fairs, and looked at how libraries participate in the Fair. It also looked at the obstacles that stop libraries from marketing their services within the Fair, and developed a plan to help them.

In order to achieve these goals, This study looked at how libraries market themselves at the Cairo International Book Fair. It looked at the different activities they do, like exhibitions and book fairs, and it looked at the obstacles that make it hard for them to market themselves. It also made a plan to help them market themselves better.



The researcher reached a number of the study findings, the most important of which are:

1. Lack of knowledge of the concept of marketing, especially the libraries marketing among the libraries participating in the Cairo International Book Fair.

2. Not using the marketing methods in scientific well-studied ways, through which they contribute to develop and improve the services provided to the beneficiaries in the exhibition.

3. Lack of qualified staff in the libraries who have obtained training courses and workshops in the field of marketing.

The most important recommendations of the study:

-Working on adopting the plan proposed by the researcher in marketing the libraries and exhibition within the Cairo International Book Fair.

DOI

10.21608/ijlis.2023.189900.1179

Keywords

marketing, Marketing of libraries, marketing mix

Authors

First Name

Mona

Last Name

El-mosalami

MiddleName

Lotfy

Affiliation

Al Azhar Library

Email

m_mosalami@hotmail.com

City

القاهرة

Orcid

-

Volume

10

Article Issue

2

Related Issue

42512

Issue Date

2023-04-01

Receive Date

2023-01-26

Publish Date

2023-04-01

Page Start

300

Page End

306

Print ISSN

2356-8003

Online ISSN

2735-3931

Link

https://ijlis.journals.ekb.eg/article_285221.html

Detail API

https://ijlis.journals.ekb.eg/service?article_code=285221

Order

285,221

Type

Original Article

Type Code

1,052

Publication Type

Journal

Publication Title

International Journal of Library and Information Sciences

Publication Link

https://ijlis.journals.ekb.eg/

MainTitle

Marketing Libraries Inside The Cairo International Book Fair

Details

Type

Article

Created At

25 Dec 2024