341107

English Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role Arabic دراسة تأثير أنشطة التسويق عبر وسائل التواصل الاج

Article

Last updated: 04 Jan 2025

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Abstract

This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, information research, evaluation, purchase decision, and post-purchase. Market response results likewise follow a process, and they can be referred to as determinates because they are based on consumer satisfaction, loyalty, and trust. 385 customers of amazon website from Egypt with a diversity of gender, age, and marital statuses answered the questionnaire in form of data collection. The outcomes demonstrated that buying decision-making and market response outcome had been positively influenced by entertainment, interaction, trendiness, and advertisement. In addition, buying decision-making had been directly correlated with customer trust and customer loyalty. On the flip hand, buying decision-making had been significantly affected by customer satisfaction.
Keywords: Social Media Marketing, Customer Trust, Customer Satisfaction, Customer Loyalty and Buying Decision-Making.

DOI

10.21608/jsst.2024.253501.1706

Keywords

Keywords: Social Media Marketing, customer trust, Customer satisfaction, Customer Loyalty and Buying Decision-Making

Authors

First Name

Dr.aisha Tarek Noour

Last Name

noour

MiddleName

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Affiliation

Arab academy For Science, Technology, and Maritime Transport

Email

aishenoour@aast.edu

City

Alexandria

Orcid

-

Volume

25

Article Issue

2

Related Issue

44869

Issue Date

2024-04-01

Receive Date

2023-12-05

Publish Date

2024-04-01

Page Start

389

Page End

424

Print ISSN

2090-5327

Online ISSN

2682-3543

Link

https://jsst.journals.ekb.eg/article_341107.html

Detail API

https://jsst.journals.ekb.eg/service?article_code=341107

Order

341,107

Type

المقالة الأصلية

Type Code

1,048

Publication Type

Journal

Publication Title

مجلة البحوث المالية والتجارية

Publication Link

https://jsst.journals.ekb.eg/

MainTitle

English Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role Arabic دراسة تأثير أنشطة التسويق عبر وسائل التواصل الاج

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Article

Created At

24 Dec 2024