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389434

Evaluating the Effectiveness of ChatGPT in Enhancing Cognitive Learning outcomes in Tourism Higher Education Based on Biggs’s 3P Model A Case Study: Faculties of Hotel and Touris

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Artificial intelligence

Abstract

This study evaluates the effectiveness of the formulation and implementation of the ChatGPT linguistic model within the established framework of Bloom's taxonomy, specifically in relation to cognitive learning outcomes (remembering, understanding, applying, analyzing, evaluating, and creating) employing Biggs's Presage-Process-Product (3P) Model as a conceptual framework. Through a comprehensive analysis of empirical evidence and case studies from 410 students of faculties of hotel and tourism technology at East Port Said University and Taibah University. Warp PLS 7.0 was used to do "Partial Least Squares" PLS and "Structured Equation Modelling" SEM in order to investigate the suggested theoretical ideas. The study's findings asserted that the advanced natural language processing features intrinsic to ChatGPT have catalyzed a transition from the linear, hierarchical configuration of Bloom's taxonomy, facilitating a shift toward a more dynamic and fluid model of knowledge acquisition and application. Furthermore, the results of this study suggest that incorporating ChatGPT and similar language models into educational and training initiatives may result in more effective and efficient learning outcomes.

DOI

10.21608/jaauth.2024.320773.1608

Keywords

ChatGPT, Bloom’s Taxonomy, Biggs’s 3P Model, Cognitive Learning Outcomes, artificial intelligence

Authors

First Name

Ahmed

Last Name

Eltobgy

MiddleName

Erfan

Affiliation

Higher Institute of Tourism and Hotels (EGOTH)

Email

airfan1978@gmail.com

City

-

Orcid

0009-0008-7006-2393

First Name

Waleed

Last Name

Abaza

MiddleName

Abass

Affiliation

Tourism Studies PHD, Faculty of tourism and hotels Suez Canal University.

Email

waleedabaza@tourism.suez.edu.eg

City

Ismailia

Orcid

0009-0007-3613-1909

First Name

Yasmeen

Last Name

Attia

MiddleName

Abd Elmoaty

Affiliation

Faculty of Hotel and Tourism Services Technology, East Port Said University of Technology, Egypt.

Email

yasmin_moaty@hotmail.com

City

Ismailaia

Orcid

-

Volume

27

Article Issue

1

Related Issue

48818

Issue Date

2024-12-01

Receive Date

2024-09-14

Publish Date

2024-12-01

Page Start

256

Page End

276

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_389434.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=389434

Order

389,434

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Evaluating the Effectiveness of ChatGPT in Enhancing Cognitive Learning outcomes in Tourism Higher Education Based on Biggs’s 3P Model A Case Study: Faculties of Hotel and Tourism Services Technology

Details

Type

Article

Created At

24 Dec 2024