Beta
365748

Impact of Internal and External Factors on the Purchasing Behaviour of Customers in the Hotel Industry Context: Does 3D-Printed Food Matter?

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Food and beverage services

Abstract

The main goal of this study was to examine how both internal and external influences affect consumers' purchase decisions. Furthermore, the study aimed to do an empirical investigation into the possible mediating role of 3D-printed food (3DPF) between internal and external factors (IEF) and the purchasing behaviour of customers (PBC) in an Egyptian hotel. In order to find out what the chosen customers thought about the study's components—internal and external factors, purchasing behaviour, and 3D-printed food—a questionnaire was created and distributed to them. The questionnaire was designed with four main factors in mind: (1) study participant demographics; (2) internal and external factors; (3) 3D-printed food; and (4) purchase behaviour. The study hypotheses were investigated using the bootstrap technique in structural equation modelling (SEM). The study's findings demonstrated that both internal and external factors significantly improved the purchasing decisions and use of 3D-printed food among the research sample's customers. Furthermore, it has been discovered that 3D-printed food has a considerable and partial impact on the relationship between both internal and external factors and consumers' purchasing behaviour.

DOI

10.21608/jaauth.2024.288707.1577

Keywords

internal and external factors, purchasing behaviour, 3D-printed food, Hotel Industry

Authors

First Name

mohamed

Last Name

alsaied

MiddleName

ahmed

Affiliation

egypt

Email

mohelsaied@mans.edu.eg

City

almansoura

Orcid

-

Volume

27

Article Issue

1

Related Issue

48818

Issue Date

2024-12-01

Receive Date

2024-05-10

Publish Date

2024-12-01

Page Start

58

Page End

78

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_365748.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=365748

Order

365,748

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Impact of Internal and External Factors on the Purchasing Behaviour of Customers in the Hotel Industry Context: Does 3D-Printed Food Matter?

Details

Type

Article

Created At

24 Dec 2024