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363304

The Impact of Entrepreneurial Orientation on Achieving Competitive Advantage in Egyptian Hotels

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Business economics

Abstract

The study aimed to identify the role of entrepreneurial orientation in achieving competitive advantage (a field study applied to Egyptian five-star hotels in the city of Sharm El-Sheikh). The study followed the descriptive analytical and correlational approach, and data was collected through a questionnaire that was developed, verified for its validity and reliability, and applied to a sample of Of (430) - which is the number of valid forms - employees of (14) five-star Egyptian hotels in Sharm El-Sheikh. The study concluded that the degree of practice of the Egyptian five-star hotels in Sharm El-Sheikh from the point of view of the employees was moderate in the field of entrepreneurial orientation, as it did not affect the competitive advantage except by a weak percentage. the study recommends that there is a need for the training department to pay attention to creative ideas and implement new ideas that will meet the needs and desires of customers, and for the human resources department to evaluate the performance of employees on scientific grounds and help them make decisions and bear the risks of their results, and the need for the senior management of hotel institutions to adopt applications of entrepreneurial orientation and benefit from its outcomes in achieving Competitive advantage, relying on modern technological applications in a broader way in a way that helps reduce costs in hotels, and interest in holding specialized courses to acquaint workers at all levels with the importance of excellence.

DOI

10.21608/jaauth.2024.293295.1580

Keywords

entrepreneurial orientation, Competitive advantage, Five Star Hotels

Authors

First Name

AbdulKader

Last Name

Mustafa Dahrous

MiddleName

Mohamed

Affiliation

EGOTH

Email

aelkader77@yahoo.com

City

-

Orcid

-

First Name

Mohamed

Last Name

Zeina

MiddleName

Ahmed

Affiliation

Hotels Management Department – Faculty of Tourism and Hotels –Suez Canal University

Email

-

City

-

Orcid

-

First Name

Ahmed

Last Name

Abdul-Kawy

MiddleName

Hassan

Affiliation

Hotels Management Department – Faculty of Tourism and Hotels –Suez Canal University

Email

-

City

-

Orcid

-

First Name

Mohamed

Last Name

Ahmed Elzoghbi

MiddleName

Sayed

Affiliation

Hotels Management Department – Faculty of Tourism and Hotels –Suez Canal University

Email

-

City

-

Orcid

-

Volume

27

Article Issue

1

Related Issue

48818

Issue Date

2024-12-01

Receive Date

2024-05-28

Publish Date

2024-12-01

Page Start

17

Page End

32

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_363304.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=363304

Order

363,304

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Entrepreneurial Orientation on Achieving Competitive Advantage in Egyptian Hotels

Details

Type

Article

Created At

24 Dec 2024