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The Impact of Price Fairness on the Perceived Value and Customer Satisfaction Under the Exchange Rate Change in Hotels in Egypt

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Business economics

Abstract

Economic policies and exchange rate fluctuations significantly impact the hotel industry. These changes force hotels to focus on providing value based on customer purchasing power. Customers compare prices with the benefits gained from products or services provided. Therefore, price fairness is crucial to determining value and customer satisfaction. Specifically, when the value of the product or service matches the price. Based on the current change in the exchange rate and its impact on prices and customers' evaluations of products and services in hotels, and a lack of previous studies that dealt with the topic in Egypt. The research developed and examined a conceptual model grounded on three theoretical perspectives; equity theory, dual entitlement theory, and expectation-disconfirmation theory. The proposed model investigated the relationship between price fairness, perceived value, and customer satisfaction under the exchange rate change in hospitality industry in Egypt. Both paper-based questionnaires and web-based questionnaires were distributed to a stratified random sample of 384 guests in three, four, and five-star hotels in the Red Sea and Luxor governorates. The results show that the change in the Egyptian pound exchange rate increased food and beverage prices, and accommodation prices in hotels, moreover had a positive impact on the tourists' decision to purchase. Additionally, price fairness affects both the perceived value (functional, emotional, social, and value for money, and customer satisfaction. Moreover, perceived value acts as a mediator in the relationship between price fairness and customer satisfaction. This research contributes to filling a knowledge gap and offers practical implications.

DOI

10.21608/jaauth.2024.254341.1534

Keywords

Price Fairness, perceived value, Customer satisfaction, Exchange Rate Change, Hotels in Egypt

Authors

First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Hotel Management, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.

Email

ahmed.rady@mu.edu.eg

City

Minia, Egypt

Orcid

-

First Name

Mahmoud

Last Name

Abdelaziz

MiddleName

-

Affiliation

hospitality management, faculty of tourism and hotels, minia university, minia, Egypt

Email

mahmoud.abdel-aziz@mu.edu.eg

City

-

Orcid

-

First Name

Reham

Last Name

Touni

MiddleName

Dahi

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Email

reham.toni@mu.edu.eg

City

Minia

Orcid

-

Volume

25

Article Issue

2

Related Issue

44941

Issue Date

2023-12-01

Receive Date

2023-12-09

Publish Date

2023-12-01

Page Start

68

Page End

104

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_333828.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=333828

Order

333,828

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Price Fairness on the Perceived Value and Customer Satisfaction Under the Exchange Rate Change in Hotels in Egypt

Details

Type

Article

Created At

24 Dec 2024