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315790

A dual mediation examination between gender-related challenges and success of women entrepreneurs in community-based tourism

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Alternative tourism

Abstract

Although the tourist work environment has become characterized by masculinity, however, the tourism sector has become gender balanced after adopting the gender diversity initiative in the workplace to create equality and equal opportunities between males and females. Accordingly, this paper examines the potential effect of gender-related challenges on success of women entrepreneurs in tourism-related organizations. This paper also highlights the dual mediation effects of cultural preservation and entrepreneurial support in the association between gender-related challenges and success of women entrepreneurs. Using simple random sampling approach, data were gathered from 303 entrepreneurs at tourism-related organizations in Dahab, Egypt. After data coding using SPSS v.28, the final sample size was analyzed using WarpPLS v.8. Findings showed that gender-related challenges negatively affected cultural preservation and entrepreneurial support, while the success of women entrepreneurs was positively affected by cultural preservation and entrepreneurial support. Furthermore, cultural preservation and entrepreneurial support achieved partial mediation of the negative association between gender-related challenges and success of women entrepreneurs. Lastly, the greater the job experiences of women entrepreneurs, the greater their ability to achieve unprecedented success in their businesses with their intended organizations. As such, this paper makes significant academic and societal contributions towards promoting community tourism through academic support and cultural preservation provided to women entrepreneurs. These useful insights have implications for policymakers, community leaders, and stakeholders in fostering an enabling environment for gender equality and women empowerment in the tourism industry.

DOI

10.21608/jaauth.2023.231037.1495

Keywords

Community-based tourism, Gender-related challenges, Cultural preservation, Entrepreneurial support, Women entrepreneurs

Authors

First Name

Rasha

Last Name

siam

MiddleName

Ibrahim

Affiliation

18 MAHMOUD Azmi

Email

roushiis1@gmail.com

City

Cairo

Orcid

-

Volume

24

Article Issue

2

Related Issue

40929

Issue Date

2023-06-01

Receive Date

2023-08-22

Publish Date

2023-06-01

Page Start

688

Page End

708

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_315790.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=315790

Order

315,790

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

A dual mediation examination between gender-related challenges and success of women entrepreneurs in community-based tourism

Details

Type

Article

Created At

24 Dec 2024