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325176

The Impact of Digital Transformation Dimensions on the Employees Job Performance: Applying on Four and Five Star Hotels in the Red Sea Governorate

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Digital transformation

Abstract

Human resources are an important component of digital transformation since they help organizations to achieve long-term competitive advantage. Moreover, implementing digital technologies improve employees' performance, transforming business processes, and enhancing overall performance. The current research aims to explore the impact of digital transformation dimensions on employees' job performance in hotels. The descriptive approach was used for a cluster sample of hotel employees, questionnaires was distributed (382 participants) in four and five-star hotels in the Red Sea governorate during the period from May to August 2023. The results reveal that hotels seeking to spread the organizational culture and adopting digital transformation strategy to improve the job performance of employees in particular. Furthermore, there is a significant impact of the digital transformation dimensions (DT strategy, DT culture, human dimension, and procedural & technical dimension) on hotels employees' job performance. The research recommended that, hotels should have specialized department for digital transformation. Hotels should have to enhance performance management by setting task completion times and measuring deviations electronically. Moreover, hotel management should develop an information security plan and maintain secure backup data of all guests and employees, in addition to investing in employees training and changing the nature of training by integrating seminars, online training courses, and remote communication technology.

DOI

10.21608/jaauth.2023.241768.1512

Keywords

digital transformation, DT strategy, DT culture, Human dimension, Employees Job performance

Authors

First Name

Mahmoud

Last Name

Abdelaziz

MiddleName

-

Affiliation

Faculty of Tourism and Hotels،Minia University،Minia،Egypt.

Email

mahmoud.abdel-aziz@mu.edu.eg

City

minia

Orcid

-

First Name

Ahmed

Last Name

Naama

MiddleName

-

Affiliation

College of Tourism and Hospitality،Tripoli،Libya.

Email

naamaahmed1967@gmail.com

City

Tripoli

Orcid

-

Volume

24

Article Issue

1

Related Issue

40659

Issue Date

2023-06-01

Receive Date

2023-10-10

Publish Date

2023-06-01

Page Start

436

Page End

466

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_325176.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=325176

Order

325,176

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Digital Transformation Dimensions on the Employees Job Performance: Applying on Four and Five Star Hotels in the Red Sea Governorate

Details

Type

Article

Created At

24 Dec 2024