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323308

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Digital transformation

Abstract

Digital platforms currently have a substantial impact on the growth of the tourist sector by providing cutting-edge marketing and quality control tools, worldwide market access, and an increase in the range of tourism services. This research aims to explore the effectiveness of using digital tourism platforms in Egyptian tourist destinations. To do this, this study used a descriptive analytical technique using a questionnaire instrument. The sample consisted of tourists visiting Egyptian tourist destinations. Only 576 returned surveys were valid for statistical processing of the data, with an 88.6% response rate from the total disseminated questionnaires. The research used a variety of statistical methods, such as descriptive statistics, factor analysis, reliability analysis, coefficient analysis, Pearson correlation analysis, and one-way ANOVA. The research's findings show that there are a number of differences based on visitors' nationality, suggesting that this demographic characteristic is important in greatly impacting tourists' opinions on the effectiveness of the digital tourism platform in Egyptian tourist destinations. The research recommended that the Ministry of Tourism and Antiquities should create a digital platform to help communities, tourism providers, and governments work together to offer new and exciting tourism experiences. These experiences will benefit the community in social, environmental, and economic ways.

DOI

10.21608/jaauth.2023.235547.1499

Keywords

Digital Tourist Platforms, Tourists, Tourist Destination, Egypt

Authors

First Name

Hussein

Last Name

Abdelrady

MiddleName

Abdelwahab

Affiliation

Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Egypt

Email

hussien.ibrahim1@mu.edu.eg

City

المنيا

Orcid

-

Volume

24

Article Issue

1

Related Issue

40659

Issue Date

2023-06-01

Receive Date

2023-09-10

Publish Date

2023-06-01

Page Start

389

Page End

405

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_323308.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=323308

Order

323,308

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Details

Type

Article

Created At

24 Dec 2024