Subjects
-Abstract
This study aims to evaluate the service quality for domestic tourists taking part in equestrian trekking activities in Egypt. In addition, it aims to explore the differences between assessments of service quality components due to the demographic characteristics of these tourists. In this study, the population of the research includes 141 domestic tourists visiting the enterprises that carry out equestrian trekking in Cairo governorate, Egypt in 2023. The questionnaire used in the research is composed of two parts. The first part consists of a group of questions about the demographic characteristics of the participants whereas; the second part introduces 24 expressions about the quality of service. Likert-scale expressions have been classified due to service quality assessment dimensions. The statistical program for social science (SPSS program V26) software has been applied to analyze survey data. The study has introduced that Egyptian domestic tourists who carry out equestrian trekking activities are sufficiently satisfied with the quality of service provided to them. Differences between assessments of service quality components are statistically presented regarding the demographic characteristics of these tourists.
DOI
10.21608/jaauth.2023.222478.1482
Keywords
equestrian tourism, Equestrian Trekking, domestic tourists, Service quality, Customer satisfaction
Authors
MiddleName
-Affiliation
Helwan University
Email
haidyelsehely@gmail.com
City
-Orcid
-Link
https://jaauth.journals.ekb.eg/article_312341.html
Detail API
https://jaauth.journals.ekb.eg/service?article_code=312341
Publication Title
Journal of Association of Arab Universities for Tourism and Hospitality
Publication Link
https://jaauth.journals.ekb.eg/
MainTitle
Evaluation of the Service Quality Provided to Domestic Tourists Participating in Equestrian Trekking Activities in Egypt