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The Expected Role of Robots as a Feature of Artificial Intelligence in Enhancing Customer Experience Elements in Restaurants: An Exploratory Study

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Last updated: 24 Dec 2024

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Abstract

The hospitality industry has significantly evolved by employing various information and communication technology applications, making technology one of the main competitive advantages that shape a unique customer experience. Accordingly, hospitality establishments have begun to employ various artificial intelligence (AI) techniques, of which robots are of the most prevalent in advanced countries worldwide. This research primarily aims to explore the expected role of robots as a feature of AI applications in supporting various elements of the customer experience in restaurants, including the restaurant's atmosphere and overall character, food quality, and service quality. A random sample of 572 restaurant customers in Egypt was surveyed. The results indicated a significant relationship (significance level = 0.000) between the restaurant's adoption of robots as an independent variable and the improvement of the restaurant's atmosphere, food quality, and service quality, which are the basic elements of the customer experience. Accordingly, all hypotheses were accepted. The study recommended the activation of robot usage in restaurants due to its potential benefits in reducing errors and improving the customer experience in restaurants.

DOI

10.21608/jaauth.2023.210479.1455

Keywords

Service Robots, artificial intelligence, customer experience in restaurants

Authors

First Name

ُEhab Fathy

Last Name

Basiouny

MiddleName

Abdel Aziz

Affiliation

Higher Institute for Tourism, Hotels and Computer Seinces , El-Seyouf, Alexandria

Email

ehabfathy.dr@gmail.com

City

Alexandria

Orcid

-

Volume

24

Article Issue

1

Related Issue

40659

Issue Date

2023-06-01

Receive Date

2023-05-11

Publish Date

2023-06-01

Page Start

117

Page End

135

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_302320.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=302320

Order

302,320

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Expected Role of Robots as a Feature of Artificial Intelligence in Enhancing Customer Experience Elements in Restaurants: An Exploratory Study

Details

Type

Article

Created At

24 Dec 2024