286457

"The Digital Transformation of EgyptAir Fights and the Passenger Experience".

Article

Last updated: 04 Jan 2025

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Abstract

Nowadays, the aviation industry is witnessing a rapid and disruptive era that could be described as the "era of hyper-competition," in which fierce competition for resources has been raised among industry stakeholders, as well as the erasure of traditional competitive barriers to become the dominant force. In this regard, this research seek to investigate the fundamental relationship between EgyptAir passengers' attitudes toward flight digital transformation practices, pre-flight, in-flight, and post-flight stages, and their experience value. For that sake, the research employed a descriptive analytical methodology by using a questionnaire as a quantitative method. The survey sample covered a random sample of EgyptAir passengers, with a total number of 724 questionnaires distributed online over the sample. EgyptAir was chosen for the study because it is the country's flag carrier that has been seeking for digital transformation coping with Egypt vision 2030 for inclusive sustainable development. The results were analyzed using descriptive statistics, reliability analysis, coefficient analysis, Pearson correlation analysis, and regression analysis with the support of SPSS v.25. The research reached several results, the most important of which is that there is a significant but weak positive correlation between passenger attitudes toward flight-related digital practices and the digital flight experience value. The research thus recommended that EgyptAir should intensify its awareness of passenger flight digital practices in terms of their values and how to use them for better seamless flight; it should also condense self-service techniques and promote them online through its website, mobile application, and social media platforms.

DOI

10.21608/jaauth.2023.178267.1412

Keywords

Egyptair, digital transformation, Passenger Experience Value, End-to-end Experience

Authors

First Name

Alaa

Last Name

Khalaf

MiddleName

Khallaf

Affiliation

Assistant Lecturer,, Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.

Email

alaa.elshazly@mu.edu.eg

City

MINIA, EGYPT

Orcid

-

First Name

hussein

Last Name

Abdelrady

MiddleName

Abdelwahab

Affiliation

Assistant professor, tourism studies department, faculty of tourism and hotels, minia university, minia, egypt

Email

hussien.ibrahim1@mu.edu.eg

City

MINIA, EGYPT

Orcid

-

First Name

ALAA

Last Name

Ashour

MiddleName

Ahmed

Affiliation

dr.pilot Ex chairman& Ceo Egyptair airline EX chairman &Ceo Egyptair Cargo Ex president Egyptian civil aviation authority

Email

alaaashour1964@gmail.com

City

cairo

Orcid

-

Volume

23

Article Issue

2

Related Issue

37723

Issue Date

2022-12-01

Receive Date

2022-12-02

Publish Date

1999-12-01

Page Start

267

Page End

289

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_286457.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=286457

Order

286,457

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

"The Digital Transformation of EgyptAir Fights and the Passenger Experience".

Details

Type

Article

Created At

24 Dec 2024