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323433

Key Drivers of Success of Frontline Women Entrepreneurs: Evidence from Travel Agencies in Suez Canal and Sinai Region

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Business economics

Abstract

Given that recent empirical studies have ignored the pivotal role of women entrepreneurs in the tourism industry, an in-depth investigation of how these entrepreneurs succeed in this vital industry may be on the research agenda. As a result, this paper seeks to examine how women entrepreneurs in frontline travel agencies are successful through government policies, community engagement, and education/skill development as key drivers for achieving this success. Using an online survey prepared via the Microsoft Form platform, 396 women supervisors working in the front-office department within 38 travel agencies located in Suez Canal and Sinai region responded. Data were coded using SPSS v.28 and analyzed using SmartPLS v.4. Findings revealed that government policies and education/skill development positively affected community engagement and success of women entrepreneurs. Besides, community engagement positively affected the success of women entrepreneurs at these agencies. Furthermore, community engagement partially mediated the indirect associations between the success of frontline women entrepreneurs and both government policies and education/skill development. This paper is the first empirical study of women entrepreneurship within travel agencies in Egypt due to their vital role in community participation and the enhancement of strategic management practices within these agencies.

DOI

10.21608/jaauth.2023.238300.1504

Keywords

Travel Agencies, Women entrepreneurs, government policies, Community Engagement, Front office

Authors

First Name

Shimaa

Last Name

Abd El- Tawab

MiddleName

Abd El-Kawy

Affiliation

Tourist Studies Department- Faculty of Tourism and Hotels - Fayoum University

Email

saa08@fayoum.edu.eg

City

-

Orcid

-

First Name

Tamer

Last Name

Abdelrazek Mohamed

MiddleName

-

Affiliation

-

Email

tamerabdelrazek@gmail.com

City

-

Orcid

-

Volume

22

Article Issue

2

Related Issue

32493

Issue Date

2022-06-01

Receive Date

2023-09-22

Publish Date

2022-06-01

Page Start

355

Page End

376

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_323433.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=323433

Order

323,433

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Key Drivers of Success of Frontline Women Entrepreneurs: Evidence from Travel Agencies in Suez Canal and Sinai Region

Details

Type

Article

Created At

24 Dec 2024