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321479

Internet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness

Article

Last updated: 24 Dec 2024

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-

Tags

إدارة الأعمال

Abstract

This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers.The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable.

DOI

10.21608/jces.2023.321479

Keywords

Online Shopping, Internet Perceived benefits, Perceived usefulness (PU), Perceived ease of use (PEOU), Perceived enjoyment (PE), Perceived risk (PR), the awareness of COVID-19

Authors

First Name

Wegdan

Last Name

Mahmoud Haggag

MiddleName

-

Affiliation

Business Management Lecturer – Faculty of Commerce, Tanta University

Email

-

City

-

Orcid

-

First Name

Eman

Last Name

Salah Elmantawy

MiddleName

-

Affiliation

Business Management Lecturer – Faculty of Commerce, Kafrelsheikh University

Email

-

City

-

Orcid

-

First Name

Amany

Last Name

Atef Elbeheri

MiddleName

-

Affiliation

Business Management Lecturer – Faculty of Commerce, Tanta University

Email

-

City

-

Orcid

-

Volume

14

Article Issue

3

Related Issue

43914

Issue Date

2023-07-01

Receive Date

2023-07-01

Publish Date

2023-07-01

Page Start

923

Page End

974

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_321479.html

Detail API

https://jces.journals.ekb.eg/service?article_code=321479

Order

19

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

Internet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness

Details

Type

Article

Created At

24 Dec 2024