Beta
ManageSearchChatDiscover
297408

“Studying the relationship between Perceptual Mapping and Marketing Effectiveness”

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

إدارة الأعمال

Abstract

With the population increase in the world and thus the increase in the number of private universities, both in developed and developing countries, including Egypt; consequently, it increased the competition between private universities, so it's necessary to have a new mechanism for decision makers in these universities, such as perceptual mapping to determine the position of universities to achieve marketing effectiveness. Thus, the purpose of this study is to explore the relationship between perceptual mapping and marketing effectiveness; and to determine the role, importance and applying of perceptual mapping and their impact on enhancing and achieving marketing effectiveness within private universities in Egypt.

DOI

10.21608/jces.2023.297408

Keywords

Perceptual Mapping, marketing effectiveness

Authors

First Name

Noura

Last Name

Said Ghataty

MiddleName

-

Affiliation

Ph.D Candidate at Faculty of Commerce, Cairo University - Egypt

Email

-

City

-

Orcid

-

First Name

Gamal

Last Name

Sayed Abdelaziz

MiddleName

-

Affiliation

Professor of Marketing, Faculty of Commerce, Cairo University - Egypt

Email

-

City

-

Orcid

-

First Name

Doaa

Last Name

Fathy Abdelgawad

MiddleName

-

Affiliation

Assistant Professor of Business Administration, Faculty of Commerce, Cairo University - Egypt

Email

-

City

-

Orcid

-

Volume

14

Article Issue

1

Related Issue

41032

Issue Date

2023-01-01

Receive Date

2023-05-02

Publish Date

2023-01-01

Page Start

443

Page End

471

Print ISSN

2090-3782

Article File

JCES_Volume 14_Issue 1_Pages 443-471.pdf

PDF . 641.8kB

Link

https://jces.journals.ekb.eg/article_297408.html

Detail API

https://jces.journals.ekb.eg/service?article_code=297408

Order

35

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

“Studying the relationship between Perceptual Mapping and Marketing Effectiveness”

Details

Type

Article

Created At

24 Dec 2024