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279795

The impact of Design Element of E-advertising on Social Network Platforms on sales growth Mohamed Abdel Moez Aly Youssef

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Last updated: 04 Jan 2025

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إدارة الأعمال

Abstract

Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase. However, concentrated marketing necessitates devising innovative strategies for intriguing customers. This study assesses the impact of E-advertising's Design on Social Network Platforms on Sales Growth
Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument. A sample of 385 respondents was randomly selected and test instrument administered on them.
Results: It showed that advertising design majorly affects the sales growth (69.6%), Conclusion: The Design must be used on E-advertising on Social Network Platforms on sales growth.

DOI

10.21608/jces.2022.279795

Keywords

design, E-advertising, Social Network Platforms, sales growth, Social media advertisement

Authors

First Name

Mohamed

Last Name

Abdel Moez Aly Youssef

MiddleName

-

Affiliation

PhD Researcher, Sadat Academy for management sciences, Cairo, Egypt Marketing manager at Soudanco co., Egypt

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Volume

13

Article Issue

4

Related Issue

38874

Issue Date

2022-10-01

Receive Date

2023-10-01

Publish Date

2022-10-01

Page Start

270

Page End

297

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_279795.html

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https://jces.journals.ekb.eg/service?article_code=279795

Order

27

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

The impact of Design Element of E-advertising on Social Network Platforms on sales growth Mohamed Abdel Moez Aly Youssef

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Article

Created At

24 Dec 2024