Only a successful network connection is required for the cloud computing concept to provide access to information and computing resources from anywhere, to keep up with the dynamic nature of the cloud environment, like multi-tenancy and various distributed systems, where Cloud Computing is, by nature, multi-tenant, complex, large-scale, and heterogeneous distributed systems. Thus respectively, its processes and strategies need to be automated and integrated .One of the essential processes in the Cloud computing system is negotiating the service level agreement which always has to be elastic and flexible in handling and translating the user services' requirements, where The Service Level Agreement (SLA) is a formal negotiated agreement that helps to identify expectations, clarify responsibilities, and facilitate communication between the service provider and the users, this paper's aim to create a framework for dynamic service level negotiations for the cloud. Also proposed negotiation framework primarily relies on intelligent agents that play the role of third parties to overcome obstacles in static negotiations, like the ongoing changes in business service requirements.