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362884

Examining Employees’ Attitudes towards the Use of Artificially Intelligent Systems in Luxury Hotels

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

Although employees experience erosion of their professional expertise due to artificial intelligence technology, they often exhibit significant levels of anxiety, leading to the formation of behavioral intentions. Nevertheless, the use of artificial intelligence in the tourism industry is currently at an early stage when compared to other industries like banking and healthcare. Therefore, it is essential for governments and enterprises to develop comprehensive regulations and plans pertaining to artificial intelligence in order to maintain a competitive edge in the tourism industry. The objective of this research was to get insights into the determinants influencing the probability of employees acceptance of artificial intelligence use in luxury hotels. The technique and method used in this study were as follows: This study aims to develop a theoretical framework and formulate hypotheses. Data will be collected by voluntary sampling using questionnaires. A two-step strategy will be used to assess the proposed model.The findings of this research show that perceived organisational support, social influence, perceived functional benefits, perceived strategic advantages, and perceived usefulness have a direct impact on the intention to use. Initially, it is important to note that hotel personnel have ambivalent views towards artificial intelligence. Furthermore, it is essential for luxury hotel managers to recognise the significance of perceived organisational support as a crucial aspect.

DOI

10.21608/thalexu.2024.256139.1118

Keywords

TAM, Organizational Support, luxury hotel, perceived benefits, Jordan

Authors

First Name

mohammad

Last Name

khasawneh

MiddleName

-

Affiliation

Al-baqa Applied University

Email

khasawnehmohammad79@bau.edu.jo

City

Aj;oun

Orcid

0000-0002-6827-5081

First Name

Issam

Last Name

Al-makhadmah

MiddleName

-

Affiliation

Department of Tourism Management, Ajloun College, Al-Balqa Applied University, Jordan

Email

isammakhadmeh@bau.edu.jo

City

Ajloun

Orcid

0000-0001-9672-5732

First Name

Arwa

Last Name

Oguiliy

MiddleName

-

Affiliation

Al-balqa Applied University

Email

arwa78@bau.edu.jo

City

Ajloun

Orcid

-

First Name

samer

Last Name

ababneh

MiddleName

-

Affiliation

Tourism Management Department, Ajloun College, Al-Balqa Applied University, Jordan

Email

samerfandi2007@bau.edu.jo

City

-

Orcid

0000-0002-4280-1004

Volume

21

Article Issue

1

Related Issue

48749

Issue Date

2024-06-01

Receive Date

2023-12-17

Publish Date

2024-06-30

Page Start

14

Page End

30

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_362884.html

Detail API

https://thalexu.journals.ekb.eg/service?article_code=362884

Order

2

Type

Original Article

Type Code

931

Publication Type

Journal

Publication Title

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

Examining Employees’ Attitudes towards the Use of Artificially Intelligent Systems in Luxury Hotels

Details

Type

Article

Created At

24 Dec 2024