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335740

Assessing Cabin Crew Proficiency and Onboard Service Quality in Airlines of the Middle East and North Africa Utilizing Skytrax Metrics

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Last updated: 24 Dec 2024

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Abstract

In the competitive airline industry, understanding and improving passenger experiences are crucial. This research focuses on evaluating cabin crew performance and onboard service quality in Middle East and North Africa (MENA) airlines using Skytrax Metrics. The study addresses a significant gap in the existing literature by systematically evaluating these critical elements in the unique context of MENA airlines. Recognizing the importance of customer satisfaction, the research aims to contribute valuable insights for passengers, airlines, regulatory bodies, and industry experts. The study's main research questions explore the variance in cabin crew proficiency and onboard service quality across MENA airlines, the correlation between these two factors, and the top-ranked criteria within the region. Furthermore, the research investigates potential differences in cabin crew proficiency and onboard service quality based on ownership, alliance membership, operational type, and the age of the airline. By addressing these questions, the research aims to provide practical recommendations for airlines and stakeholders. This study contributes to the broader discourse on air travel experiences, offering insights that are not only academically relevant but also practically beneficial for enhancing the competitiveness and service standards of airlines operating in the MENA region.

DOI

10.21608/thalexu.2024.259882.1120

Keywords

Cabin Crew, Onboard service quality, MENA airlines, Skytrax metrics

Authors

First Name

Amany

Last Name

Beshay

MiddleName

-

Affiliation

Tourism Studies Department Faculty of Tourism & Hotels Alexandria University

Email

amany_nabil@hotmail.com

City

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Orcid

-

Volume

20

Article Issue

2

Related Issue

45200

Issue Date

2023-12-01

Receive Date

2023-07-17

Publish Date

2023-12-31

Page Start

218

Page End

233

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_335740.html

Detail API

https://thalexu.journals.ekb.eg/service?article_code=335740

Order

335,740

Type

Original Article

Type Code

931

Publication Type

Journal

Publication Title

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

Assessing Cabin Crew Proficiency and Onboard Service Quality in Airlines of the Middle East and North Africa Utilizing Skytrax Metrics

Details

Type

Article

Created At

24 Dec 2024