This research investigates the effectiveness of an interventional storybook as a tool for inculcating responsible tourist behavior in school children aged 6 to 12 years old. The research used an exploratory case study approach, testing the developed narrative among 69 participants and their parents. Data was collected through a self-complete quiz and two online surveys aimed at the children's parents. The findings showed that the participants grasped the responsible tourism concept and were aware of the responsible travel practices presented within the storybook. The research findings suggested that storybooks can be a helpful tool for promoting responsible travel behavior among school children. These findings have practical implications for tourism and education academia, and environmental authorities as well, for they highlight the potential of storybooks in engaging young children in sustainable tourism development. The research at hand contributes to the growing body of knowledge on children's empowerment in sustainable tourism development.