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298357

Q-rank Metric to measure Search Engine Optimization

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Last updated: 24 Dec 2024

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Abstract

All companies and foundations are competing to get high rank in Search Engine, because getting high rank means more visits and more conversions thus more income. Search Engine Optimization (SEO) is one of the topics that have a great impact today. SEO has a significant role in increase income, reduce ads cost and branding for any business. SEO is an effective tool which tells developers or digital marketers how to get high rank in Search Engine or what factors in their websites are important and they should focus on it. In this paper we proposed a SEO metric called (Q-rank) to measure ranking in Search Engine. This metric indicates website rank and which factor in website we should focus to improve the website rank. This metric (Q-rank) is depending on On-page factors and Off-page factors; this is introduced for the first time in [18] and we reused them here. Keep in mind previous works focused only On-page or Off-page. Our proposed metric has been evaluated on three groups of websites each from different domain. The results of Q-rank have been compared to k-rank from the state of the art besides the real search results obtained from Google search engine. The results show that the Q-rank achieves better order for the websites compared to the k-rank. It has very similar order for the websites to the order on Google.

DOI

10.21608/ijci.2023.170064.1090

Keywords

SEO, Search Engine optimization, on-page, off-page, seo factors

Authors

First Name

Dina

Last Name

Shafiq

MiddleName

Maher

Affiliation

IT, computers and information, Menofia university, Egypt

Email

info@dinadigitalmarketer.com

City

-

Orcid

-

First Name

Hayam

Last Name

Mousa

MiddleName

-

Affiliation

Information Technology Department Faculty of Computers and Information Menoufia University, Egypt

Email

hayam.mousa@ci.menofia.edu.eg

City

-

Orcid

-

First Name

Khalid

Last Name

Amin

MiddleName

-

Affiliation

Information Technology dept., Faculty of Computers and Information, Menoufia University, Egypt

Email

k.amin@ci.menofia.edu.eg

City

-

Orcid

0000-0002-9594-8827

Volume

10

Article Issue

2

Related Issue

42584

Issue Date

2023-09-01

Receive Date

2022-12-11

Publish Date

2023-09-01

Page Start

28

Page End

42

Print ISSN

1687-7853

Online ISSN

2735-3257

Link

https://ijci.journals.ekb.eg/article_298357.html

Detail API

https://ijci.journals.ekb.eg/service?article_code=298357

Order

4

Type

Original Article

Type Code

877

Publication Type

Journal

Publication Title

IJCI. International Journal of Computers and Information

Publication Link

https://ijci.journals.ekb.eg/

MainTitle

Q-rank Metric to measure Search Engine Optimization

Details

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Article

Created At

24 Dec 2024