The hospitality industry is constantly evolving with technological
development in its fundamental strategic activities. Thus, to remain
competitive and to keep up with the rapid changes, the usage of
information technology is unavoidable. In this respect, virtual reality
(VR) tourism / meta-tourism provides consumers with the opportunity to
experience a destination in VR and can play a significant role in
encouraging visitation and engaging in the particular travel activities
and behaviors. Also, the experience of (VR) in hotels provide a glimpse
of reality. Hence, guests will have an accurate representation of the
location, hotel rooms, and amenities prior to making a purchase and will
not be disappointed upon arrival. Metaverse hotel/ Meta-hotel enables
hotel guests to virtually experience the hotel stay and services while the
hotel will gain upselling virtually. This paper aims to identify if using VR
and Metaverse in hotel will effect positively or negatively on the hotel
occupancy percentage, to identify the category of hotels that can
implement Metaverse. Also, contribute a comprehensive understanding
of Metaverse technology, its applications, and its impact on hospitality.
Interviews were conducted with five hotels of five-star international
hotels, five hospitality experts as a sample to explore their perceptions
about the advantages and disadvantages of Metaverse in the hospitality
industry and online interview with the Chief Executive Officer (CEO) and
founder of the Metaverse Hospitality website. The results showed that
Metaverse is a friend of the hospitality industry, and its transformation
has transformed it into a more digital industry. In this respect, The
Metaverse hotel can be a friend and a very useful tool if hotel
managements use it effectively under strict, secure policies and
regulations.