The revolution that occurred in the field of communications technology led 
to the emergence of smartphone technology "Smart Phones" provide the 
possibility of communication between tourism service providers and 
customers, and between customers with each other on the Internet to 
exchange information and opinions about tourism and travel activities. 
Smart phone applications in tourism create multiple opportunities for 
innovation to make people's travel experience faster, simpler, and more 
enjoyable. moreover, the adoption of smart phone applications in tourism 
can lead to the increase of work efficiency, quality of services, and 
reducing financial costs. The main aim of this research is to study the 
relationships Between travelling preparation and implantation procedures 
using smart phones applications and the tourism experience. It is also 
involved in determining whether smartphone applications is as an effective 
tool to enhance the tourism experience in Egypt and determining the 
primary tourism services provided by the TripAdvisor application.. a 
quantitative approach was used by collecting quantitative data, and the 
data for this study was collected from secondary and primary sources. The 
population of this study consists of tourists coming to Luxor city, where 
(417) questionnaires were distributed face-to-face and online. SPSS 
software was used to analyze the collected data. The results showed that 
smart phone applications have a major role in enhancing the tourism 
experience in Egypt. The results also indicated that smart phone 
applications help in distinguishing an Egyptian tourist destination. The 
research recommends taking advantage of the technological development 
in means of communication in the field of tourism marketing by adopting 
smart phone technology and tourism applications and integrating them 
into tourism marketing operations in Egypt.