Beta
368583

THE IMPACT OF SOCIAL NORMS ON EMPLOYEE LOYALTY IN THE TOURISM AND HOSPITALITY INDUSTRY

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

شرکات السفر والسياحة والطيران

Abstract

Social norms are one of the best ways to make employees loyal, as well as motivated, and thus to boost the company's productivity. This may seem like an easy task but the truth is that it requires consistency across all the interactions with the employees. The goal of the current study is to determine how social norms affect employee loyalty in the tourism and hospitality businesses. To obtain quantitative data for the study, questionnaires were delivered to staff in Cairo's class (A) travel agencies and five-star hotels. To validate the hypotheses and interpret the acquired data, statistical analysis is utilized. The findings showed that employee happiness had a significant impact on employee loyalty, employee trust enhanced employee loyalty significantly and employee satisfaction rises as a result of leadership support.

DOI

10.21608/jihtha.2021.368583

Keywords

Social norm, Market norm, and Employee loyalty

Authors

First Name

Mohamed

Last Name

Hani Abdelhady

MiddleName

-

Affiliation

Tourism Studies Department, Alson Higher Institute For Tourism and Hotels.

Email

-

City

-

Orcid

-

First Name

Mohamed Fathy

Last Name

Agina

MiddleName

-

Affiliation

Hotel Studies Department, Higher Institute For Specific Studies, Heliopolis.

Email

-

City

-

Orcid

-

Volume

15

Article Issue

3

Related Issue

30861

Issue Date

2021-12-01

Receive Date

2024-07-21

Publish Date

2021-12-01

Page Start

851

Page End

867

Print ISSN

2636-4115

Online ISSN

2636-4123

Link

https://jihtha.journals.ekb.eg/article_368583.html

Detail API

https://jihtha.journals.ekb.eg/service?article_code=368583

Order

368,583

Type

المقالة الأصلية

Type Code

810

Publication Type

Journal

Publication Title

المجلة الدولية للتراث والسياحة والضيافة‎

Publication Link

https://jihtha.journals.ekb.eg/

MainTitle

THE IMPACT OF SOCIAL NORMS ON EMPLOYEE LOYALTY IN THE TOURISM AND HOSPITALITY INDUSTRY

Details

Type

Article

Created At

24 Dec 2024