Beta
317933

Destination Sensescape as a Diagnostic Gadget of Egypt’s Sensory Profile

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

الادارة السياحية
التسويق السياحي والفندقي

Abstract

While the great relevance of visitors' multi-sensory destination experiences, there are no prior Egyptian efforts to develop a benchmark assessing sensory destination impressions. So due to a lack of measurements, the research tries to generate Egypt's sensory profile using Sensescape. The research makes three contributions: 1) It adopts Egypt's Sensescape idea. 2) Research provides scientific proof of various sensory motivations throughout the destination as a whole, whether natural, urban, social, or otherwise, other than previous research, which has only studied sensory compliments in nature-based itineraries or urban-based attractions. 3) Hands-on destination sensescape provides Egypt DMOs better skills to design more effective destination promotion strategies contributing to a memorable Egypt experience. The study finds various positive, strong attractions connected with the human five senses, contributing to Egypt branding. The most positive strongest attractions are sequential: Visual attractions within cultural (90 %) and nautical (88 %) items. Auditory attractions within music (85 %) and wildlife (83 %). Olfactory ones via air (84 %) and water (83 %). Gustatory connections linked to food & beverages and flavors (79 % for each) within culinary tourism. Tactile interactions by climate (80 %) and luxury (74 %). The study also finds some weaknesses within the same senses which need attention to not affect the brand Egypt. The weaknesses consecutively from top to bottom are as follows: Auditory experience, interpreting noisiness, and audio guidance deficiency by more than 50 % of respondents for each. Tactile experience, reflected by traditions and societies contributing to neutral or negative experience by 35 % of respondents. Visual elements, screening events, and agriculture by more than 30 % of neutral or negative respondents. Gustatory reaction, reproducing contribution of food & beverages, flavors, traditional and exceptional food to neutral or negative experience by more than 20 % of respondents. Olfactory experience, as food & beverages and external services, contributes to neutral or negative experience by more than 20 % of respondents. The study recommends giving more attention to Egypt destinations about the above weaknesses.

DOI

10.21608/jihtha.2021.317933

Keywords

Sensescape, Sensory profile, DMOs, Brand

Authors

First Name

Helen Abd El-Hamid

Last Name

Abd El-Hakim

MiddleName

-

Affiliation

Higher Institute of Specific Studies, Heliopolis, Cairo, Egypt

Email

-

City

-

Orcid

-

Volume

15

Article Issue

3

Related Issue

30861

Issue Date

2021-12-01

Receive Date

2023-09-19

Publish Date

2021-12-01

Page Start

785

Page End

802

Print ISSN

2636-4115

Online ISSN

2636-4123

Link

https://jihtha.journals.ekb.eg/article_317933.html

Detail API

https://jihtha.journals.ekb.eg/service?article_code=317933

Order

317,933

Type

المقالة الأصلية

Type Code

810

Publication Type

Journal

Publication Title

المجلة الدولية للتراث والسياحة والضيافة‎

Publication Link

https://jihtha.journals.ekb.eg/

MainTitle

Destination Sensescape as a Diagnostic Gadget of Egypt’s Sensory Profile

Details

Type

Article

Created At

24 Dec 2024