Beta
309529

Assessing the Importance of DMOs Websites in Marketing Local Destinations: a Case Study of Minia Governorate)

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

-

Abstract

Destination management organizations (DMOs) are increasingly using the internet as their primary marketing vehicle with the proliferation of online commerce. They are turning to online channels to address the introduction of new behaviors of individuals and visitors with the recent proliferation of the internet. As many potential travellers prefer to look up travel information online. Furthermore, travel information includes itinerary, event calendar, local transportation, hotels, language, currency and visa information. Moreover, customers are increasingly buying their airline tickets online rather than in person. In addition, due to the growing popularity of online transactions, DMOs are increasingly turning to the World Wide Web (WWW) as their primary marketing platform. As well as they are so committed to promoting and presenting their regions that they create official tourism or destination websites. The research is based upon a questionnaire survey distributed to the local population Minia Governorate, and the minia area was represented within the governorate's centres as a sample for data collection. Structural equation modeling is used to examine the relationships between the information Quality provided on the website, the usability of the website and the attitude towards it. The results indicate supporting the marketing of the local destinations through these websites and increasing community awareness of their significance and successful implementation.

DOI

10.21608/ijhth.2022.309529

Keywords

Destination Management Organisations, DMOs Websites, Evaluating DMO website Marketing destinations

Authors

First Name

Asmaa

Last Name

Omar

MiddleName

Mahafouz

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Suzan

Last Name

Hassan

MiddleName

Bakri

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Ghada

Last Name

Wafik

MiddleName

Mohamed

Affiliation

-

Email

gmw00@fayoum.edu.eg

City

-

Orcid

-

Volume

16

Article Issue

2

Related Issue

42447

Issue Date

2022-12-01

Receive Date

2023-07-25

Publish Date

2022-12-01

Page Start

50

Page End

63

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_309529.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=309529

Order

5

Type

Original Research Articles

Type Code

806

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Assessing the Importance of DMOs Websites in Marketing Local Destinations: a Case Study of Minia Governorate)

Details

Type

Article

Created At

24 Dec 2024