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377540

Impact of Social Media in The Decision of Choosing an Orthodontist in Egypt and Bahrain

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Orthodontics

Abstract

Introduction: Social media is defined as a type of interactive technology through which people can share their knowledge, opinions and health information, and interact with one another. Social media has accelerated the way people communicate with each other at any time, without limitations through quick messaging, face-to-face interaction, and effective communication. Aim: The current study aimed to investigate the impact of social media in the decision of choosing an orthodontist in Egypt and Bahrain. Material and methods: The present study was a cross sectional study conducted through an online questionnaire filled in by around 577 participants from Egypt and 562 from Bahrain. The study was carried out in the Faculty of Dentistry, Suez Canal University, after approval of research ethics committee number (415/2021). Results: more than half of participants were females of using social media. Both countries describe Instagram as their top choice among social media platforms. While Facebook was favored by the older groups in Egypt. In the Bahraini sample 75% preferred patient testimonials, 65% images of previous cases. On the other hand, the Egyptians preferred the images first (81%) followed by the patients' testimonials (75%). Both countries indicated that the orthodontists account activity and accounts posts would affect their selection decision. Also, they prefer of initial communication between orthodontists and patient via social media rather than in person. The effect of social media reviews displayed a primary influence on both countries. Conclusion: Social media has proven to have a powerful effect in Egypt and Kingdom of Bahrain. 

DOI

10.21608/dsu.2024.233277.1199

Keywords

Media Social, marketing

Authors

First Name

Amal

Last Name

Alazebi

MiddleName

Husain

Affiliation

Orthodontics faculty of dentistry suez canal university

Email

dramalalazbi99@gmail.com

City

Asmaillah

Orcid

-

First Name

Mohamed

Last Name

Nadim

MiddleName

Adel

Affiliation

professor of orthodontic in the department of orthodontics faculty of dentistry Suez Canal university

Email

mohamed_nadim@dent.suez.edu.eg

City

cario

Orcid

0000-0001-6117-0589

First Name

Hanady

Last Name

samih

MiddleName

mohamed

Affiliation

Associate professor suez canal university

Email

hanadysamih@gmail.com

City

alexandria

Orcid

0000-0002-0481-7793

Volume

5

Article Issue

2

Related Issue

50136

Issue Date

2024-09-01

Receive Date

2023-09-01

Publish Date

2024-09-01

Page Start

295

Page End

299

Print ISSN

2636-3836

Online ISSN

2636-3844

Link

https://dsu.journals.ekb.eg/article_377540.html

Detail API

https://dsu.journals.ekb.eg/service?article_code=377540

Order

8

Type

Original Article

Type Code

772

Publication Type

Journal

Publication Title

Dental Science Updates

Publication Link

https://dsu.journals.ekb.eg/

MainTitle

Impact of Social Media in The Decision of Choosing an Orthodontist in Egypt and Bahrain

Details

Type

Article

Created At

24 Dec 2024