Beta
348880

Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

إدارة الأعمال

Abstract

The purpose of this study is to empirically examine the relation among innovation capabilities and loyalty with mediating role of customer experience (CEX) in the Egyptian private hospitals. The study followed the quantitative approach and data gathered from a survey of 403 patients. The results were analysed by using structural equation model analyses (AMOS) 26. The findings of this study showed a significant direct effect between innovation capabilities including technical and non-technical innovation on loyalty. In addition, it showed that CEX partially mediates the relation among technical and non-technical innovation capabilities and Loyalty. This adds value by focusing on the crucial role of innovation capabilities that lead to patients' positive experience toward the Egyptian private hospital, which will enhance their loyalty.

DOI

10.21608/aja.2024.273726.1601

Keywords

Innovation Capabilities, CEX, loyalty, Private hospitals, Egypt

Authors

First Name

Nehal

Last Name

Samy Shafik

MiddleName

-

Affiliation

الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري

Email

nehalsamyshafik@gmail.com

City

-

Orcid

-

First Name

Mohamed A.

Last Name

Ragheb

MiddleName

-

Affiliation

الأكاديمية العربيه للعلوم والتكنولوجيا و النقل البحري

Email

raghebmm@aast.edu

City

-

Orcid

-

First Name

Fahd

Last Name

Omar

MiddleName

-

Affiliation

الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحرى

Email

fahd.omar@aast.edu

City

-

Orcid

-

First Name

Heba Hassan

Last Name

Sadek

MiddleName

-

Affiliation

الأكاديمية العربية للعلوم و التكنولوجيا و النقل البحرى

Email

hebahassan@aast.edu

City

الأسكندرية

Orcid

-

Volume

44

Article Issue

6

Related Issue

44756

Issue Date

2024-12-01

Receive Date

2024-03-01

Publish Date

2024-12-01

Page Start

291

Page End

304

Print ISSN

1110-5453

Online ISSN

2663-4473

Link

https://aja.journals.ekb.eg/article_348880.html

Detail API

https://aja.journals.ekb.eg/service?article_code=348880

Order

348,880

Type

بحوث باللغة الإنجلیزیة

Type Code

707

Publication Type

Journal

Publication Title

المجلة العربية للإدارة

Publication Link

https://aja.journals.ekb.eg/

MainTitle

Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals

Details

Type

Article

Created At

24 Dec 2024