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344845

The Impact of SaaS Quality on Customer Satisfaction in the Egyptian Telecom Service Providers

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

إدارة الأعمال

Abstract

The goal of this research is to empirically investigate the influence of SaaS Quality on Customer Satisfaction in Egyptian telecom service providers: The objectives of this research are: to examine the relationship between SaaS Quality and Customer Satisfaction, to test the relationship between SaaS Quality and Social Capital, to test t the relationship between social capital and Customer Satisfaction, and to investigate the mediation role of social capital between SaaS Quality and Customer Satisfaction. The methodology used is focused on quantitative analysis utilizing an online survey tool to collect the necessary data and AMOS software for structural equation model analyses (SEM). The study's main findings are that: there is a statistically significant direct effect between SaaS Quality and Customer Satisfaction, as well as a statistically significant direct effect between SaaS Quality and Social Capital. Social Capital has a statistically significant direct effect on Customer Satisfaction. Finally, the study found that there is a partial mediation effect of the Social Capital between SaaS Quality and Customer Satisfaction in Egyptian telecom market.

DOI

10.21608/aja.2024.227678.1528

Keywords

SaaS Quality, Social Capital, Customer satisfaction, Telecom

Authors

First Name

Ahamed

Last Name

Yassin

MiddleName

-

Affiliation

The Arab Academy for Science, Technology & Maritime Transport Alexandria, Egypt

Email

ahmed.yasin@te.eg

City

-

Orcid

-

First Name

Mohamed A.

Last Name

Ragheb

MiddleName

-

Affiliation

The Arab Academy for Science, Technology & Maritime Transport Alexandria, Egypt

Email

raghebmm@aast.edu

City

-

Orcid

-

First Name

Ayman

Last Name

Ragab

MiddleName

-

Affiliation

The Arab Academy for Science and Technology & Maritime Transport, Alexandria, Egypt

Email

aaragab@aast.edu

City

alexandria

Orcid

-

First Name

Passent

Last Name

Tantawi

MiddleName

-

Affiliation

The Arab Academy for Science, Technology & Maritime Transport Alexandria, Egypt

Email

pitantawi@aast.edu

City

اسكندرية

Orcid

-

Volume

44

Article Issue

5

Related Issue

44755

Issue Date

2024-10-01

Receive Date

2023-09-20

Publish Date

2024-10-01

Page Start

309

Page End

320

Print ISSN

1110-5453

Online ISSN

2663-4473

Link

https://aja.journals.ekb.eg/article_344845.html

Detail API

https://aja.journals.ekb.eg/service?article_code=344845

Order

344,845

Type

بحوث باللغة الإنجلیزیة

Type Code

707

Publication Type

Journal

Publication Title

المجلة العربية للإدارة

Publication Link

https://aja.journals.ekb.eg/

MainTitle

The Impact of SaaS Quality on Customer Satisfaction in the Egyptian Telecom Service Providers

Details

Type

Article

Created At

24 Dec 2024