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169690

The Effect of Corporate Social Responsibility on Customer Trust, Customer Satisfaction and Customer Loyalty: Uber service in Egypt

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

إدارة الأعمال

Abstract

The concept of Corporate Social Responsibility (CSR) has received more research interest over the past two decades. This responsibility is increasingly considered as a tool that would support the competitiveness of the organization. On the other hand, research on topics such as customer satisfaction, customer trust, and customer loyalty has become of prime importance in the field of consumer behavior. This study aims to provide in depth understanding of the direct and indirect effect of CSR on customer satisfaction, customer trust and customer loyalty. Collected from 329 Egyptian people who used UBER service, data were analyzed using Smart PLS 3. Research results indicate that CSR has a direct effect on customer satisfaction, but no direct relationship has been found between CSR and customer trust and loyalty. Results also indicate that customer satisfaction influences both customer trust and customer loyalty and thus plays a mediating role in the relationship between CSR and customer trust and loyalty.

DOI

10.21608/aja.2021.63579.1046

Keywords

Corporate Social Responsibility, Customer satisfaction, customer trust, Customer loyalty

Authors

First Name

هانى

Last Name

نصر الدين

MiddleName

-

Affiliation

قسم إدارة الأعمال - كلية الإدارة ونظم المعلومات - الجامعة الفرنسية في مصر - جمهورية مصر العربية

Email

hany.abdulmoniem@fue.edu.eg

City

-

Orcid

0000-0002-4677-6790

First Name

أسماء

Last Name

الحسن

MiddleName

-

Affiliation

قسم إدارة الأعمال - كلية الإدارة ونظم المعلومات - الجامعة الفرنسية في مصر - جمهورية مصر العربية

Email

asmaa.sharif@ufe.edu.eg

City

-

Orcid

-

Volume

43

Article Issue

4

Related Issue

44615

Issue Date

2023-12-01

Receive Date

2021-02-16

Publish Date

2023-12-01

Page Start

429

Page End

448

Print ISSN

1110-5453

Online ISSN

2663-4473

Link

https://aja.journals.ekb.eg/article_169690.html

Detail API

https://aja.journals.ekb.eg/service?article_code=169690

Order

21

Type

بحوث باللغة الإنجلیزیة

Type Code

707

Publication Type

Journal

Publication Title

المجلة العربية للإدارة

Publication Link

https://aja.journals.ekb.eg/

MainTitle

The Effect of Corporate Social Responsibility on Customer Trust, Customer Satisfaction and Customer Loyalty: Uber service in Egypt

Details

Type

Article

Created At

24 Dec 2024