Women experience traumatic pain during normal delivery, as well anxiety and discomfort are intimately associated with it.  Rebozo technique is one of the non-pharmacological pain relieve measures which give the mother a larger pelvic space so that the baby could descend the pelvis more easily and the birth process could proceed more quickly. Aim: This study aimed to evaluate the effect of applying Rebozo techniques on pain intensity and anxiety among primiparous women during the active phase of labor. Design: A quasi experimental study design was utilized. Study sample: A purposive sample of 124 primiparous women was divided randomly into two groups assigned to either intervention or control group, each group contained sixty two woman. Tools of data collection:  Four tools were used; a structured interview schedule, Visual Analogue Scale, Beck Anxiety Inventory and Satisfaction Likert scale. Results: The present study findings showed that in the  1^st, 2^nd & 3^rd hour of the active phase of labor after applying rebozo techniques, there were highly statistically significant decrease in labor pain, anxiety and  high satisfaction level regarding the application of rebozo techniques in favor of the intervention group (p= 0.001). Conclusion: Rebozo techniques are non-pharmacological effective measures for reducing labor pain, anxiety level and enhancing satisfaction level among primiparous women during labor. Recommendations: Integrating Rebozo techniques as a non-pharmacological  pain relieve measure in nursing care protocol for women in labor to reduce pain, anxiety and enhance maternal satisfaction during labor.