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287208

Relationship between Marketing of Nursing Profession and Organizational Commitment among Staff Nurses

Article

Last updated: 03 Jan 2025

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Abstract

Background: Marketing helps hospital administrators to improve the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff, when there was lack of knowledge and dissatisfaction toward the organization, the staff tended to perform behaviors that damaging this organization. Aim: This study aimed at assessing the relationship between marketing of nursing profession and organizational commitment among staff nurses. Research design: A descriptive, correlational design was used. Setting: The study was conducted at Shibin Elkanater central hospital. Subjects: 190 staff nurses were included in the study. Tools of data collection: Data were collected by using marketing of nursing profession questionnaire and questionnaire of nursing organizational commitment. Result: more than half of staff nurses had a low perception level of marketing of nursing profession, also more than half of the study participants had low level of organizational commitment. Conclusion: there was highly significant strong positive correlation between total level of marketing of nursing profession and organizational commitment. Recommendations: Managers have to make orientation program for new staff nurses who include their job description, hospital rules, policies, rewards and discipline systems. Provide fair amounts of bonuses and incentives for appreciating positive behaviors of employees.

DOI

10.21608/ejhc.2023.287208

Keywords

Marketing of Nursing Profession, organizational commitment, Staff nurses

Authors

First Name

Marwa

Last Name

Moneir Saeed

MiddleName

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Affiliation

B.Sc. in Nursing,

Email

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City

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Orcid

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First Name

Hemat

Last Name

Abd Elazeem

MiddleName

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Affiliation

Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

Email

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City

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Orcid

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First Name

Fawzia

Last Name

M. M. Badran

MiddleName

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Affiliation

Assisst Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

Email

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City

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Orcid

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Volume

14

Article Issue

1

Related Issue

38753

Issue Date

2023-03-01

Receive Date

2023-02-24

Publish Date

2023-03-01

Page Start

749

Page End

761

Print ISSN

1687-9546

Online ISSN

3009-6766

Link

https://ejhc.journals.ekb.eg/article_287208.html

Detail API

https://ejhc.journals.ekb.eg/service?article_code=287208

Order

54

Type

Original Article

Type Code

631

Publication Type

Journal

Publication Title

Egyptian Journal of Health Care

Publication Link

https://ejhc.journals.ekb.eg/

MainTitle

Relationship between Marketing of Nursing Profession and Organizational Commitment among Staff Nurses

Details

Type

Article

Created At

24 Dec 2024