Exploring the Influence of Cosplay on Men's Fashion: A Design-based Marketing Perspective

Staging the Male earch for Identity

A Multimodal Semiotic Analysis of Digital Advertisements

The Representation of Masculine Identity in Birell Egyptian Television Advertisement: A Semiotic Approach

Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis

Gender Problematics in the Translation of US Advertising: Exploring Hegemonic and Toxic Masculinity in Translated Commercials in German and Greek

الهوية البصرية لمارکات الأزياء العالمية وأثرها فى بناء الصورة الذهنية للمستهلک

A Multimodal Analysis of Gender Representation in “Men vs. Women Memes”

Constructing Gender Identity in the Humorous Conversations of Males and Females

Redefining Gender Representation in Selected TV Commercials:A Multimodal Approach