The continuous advancement of information technology and the Internet of Things is leading to a reduction in size. This trend seems to be pushing the conventional industrial design process toward a bottleneck. Color, Material, and Finish (CMF) design, a specialized field within industrial design, diverges from the conventional emphasis on the form and function of objects. Traditional industrial design predominantly concerns itself with shaping the physical attributes and practical utility of products. However, CMF design intricately navigates the tactile and visual dimensions of color, material, and finish, elevating the sensory experience of a product. This discipline goes beyond mere aesthetics, giving meticulous consideration to how a product feels and looks as a whole. Through deliberate selection and harmonious integration of colors, materials, and finishes, CMF design strategically enhances a product's allure, user engagement, and market positioning. CMF design centers on the sensory and visual elements that define a product's identity, influencing consumer perception beyond utilitarian functionalities. Product design innovation begins by considering the color, material, and finishing technique. The first section of this article covers the value and importance of analyzing CMF design from the perspectives of product appearance, cost management manufacturing, user experience, and business strategy. It guides how businesses can explore innovation opportunities from a CMF perspective, securing competitive advantages through short cycles, rapid modernization, and cost-effectiveness. Leveraging CMF contributes to the advancement of the industrial design sector, leading to a gradual flattening of product forms and expanding the realm of physical hardware design.