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308084

Psychological Color and Texture in Marketing and Textile Printing Design

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Last updated: 03 Jan 2025

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Abstract

Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. This research focuses on the importance of colors and their impact on design and marketing in general and the design of textile printing in particular so that we increase customers' appetite for the product and study colors, tines, tones, shades, and wheel colors. We will not forget the role of texture in the design as it adds an aesthetic value to the design and upgrades it.

DOI

10.21608/jtcps.2023.220500.1194

Keywords

Psychological Color, texture, Marketing and Textile Printing

Authors

First Name

Eman

Last Name

Abd El-Aziz

MiddleName

-

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

emanabdelaziz@fapa.bu.edu.eg

City

Benh

Orcid

-

First Name

Aya

Last Name

abdelraouff

MiddleName

-

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

ayaabdelraouff@gmail.com

City

-

Orcid

-

First Name

Salsabiel

Last Name

El-Desoky

MiddleName

S.

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

salsabeilsaber22@gmail.com

City

Benha

Orcid

-

First Name

Ghadeer

Last Name

El-Bahrawy

MiddleName

A.

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

ghadeeramged77@gmail.com

City

Benha

Orcid

-

First Name

Hager

Last Name

Ezat

MiddleName

A.

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

hagerezzelddin@gmail.com

City

Benha

Orcid

-

First Name

Reham

Last Name

Abd El-Rahman

MiddleName

-

Affiliation

Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

Email

eng.rehamhassan44@gmail.com

City

Benha

Orcid

-

First Name

Ahmed

Last Name

Hassabo

MiddleName

G.

Affiliation

National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

Email

aga.hassabo@hotmail.com

City

Giza

Orcid

0000-0001-5337-8929

Volume

20

Article Issue

2

Related Issue

39759

Issue Date

2023-09-01

Receive Date

2023-06-30

Publish Date

2023-09-01

Page Start

265

Page End

275

Print ISSN

2682-2024

Online ISSN

2682-1958

Article File

JTCPS_Volume 20_Issue 2_Pages 265-275.pdf

PDF . 1.3MB

Link

https://jtcps.journals.ekb.eg/article_308084.html

Detail API

https://jtcps.journals.ekb.eg/service?article_code=308084

Order

308,084

Type

Original Article

Type Code

615

Publication Type

Journal

Publication Title

Journal of Textiles, Coloration and Polymer Science

Publication Link

https://jtcps.journals.ekb.eg/

MainTitle

Psychological Color and Texture in Marketing and Textile Printing Design

Details

Type

Article

Created At

24 Dec 2024