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338552

Impact of the Outbreak of the COVID- 19 Virus on Online Compulsive Buying Obsession in Alexandria Governorate

Article

Last updated: 23 Dec 2024

Subjects

-

Tags

Agricultural Economic and Social Sciences

Abstract

In conjunction with the COVID-19 pandemic, consumer purchasing behavior has been greatly affected and prompted many consumers to turn to electronic commerce causing purchasing obsession to sector of them, or what is known to some as compulsive buying. This research aims to determine the impact of the COVID-19 virus on online compulsive buying obsession. The data was collected by online questionnaire by accident to a sample of 155 consumers. The results showed a positive correlation with statistical significance at 0.01 between each of online purchasing practices, motivations in general, price motives, effort motives, personal motives, and product motives with compulsive buying obsession. There were also significant differences at the probability level of 0.01 between each of the average levels of online purchasing practices and the average levels of motivation according to the level of compulsive buying obsession. Also, there was a significant difference in the change in both online purchasing practices and motivations before and after the COVID-19 pandemic at the probability level of 0.05 and the differences were in favor after the pandemic. Additionally, a significant impact of both online purchasing practices and motivation levels after the COVID-19 pandemic on compulsive buying obsession at the probability level of 0.01.

DOI

10.21608/alexja.2024.255216.1055

Keywords

compulsive buying obsession, purchasing obsession, Consumer Behavior, COVID-19

Authors

First Name

Aya

Last Name

Salem

MiddleName

Samir

Affiliation

Home economics department, faculty of agriculture, Alexandria university, Alexandria, Egypt

Email

aya.ahmed@alexu.edu.eg

City

Alexandria

Orcid

-

Volume

69

Article Issue

1

Related Issue

46855

Issue Date

2024-03-01

Receive Date

2023-12-13

Publish Date

2024-03-26

Page Start

1

Page End

15

Online ISSN

2535-1931

Link

https://alexja.journals.ekb.eg/article_338552.html

Detail API

https://alexja.journals.ekb.eg/service?article_code=338552

Order

1

Type

Original Article

Type Code

514

Publication Type

Journal

Publication Title

Alexandria Journal of Agricultural Sciences

Publication Link

https://alexja.journals.ekb.eg/

MainTitle

Impact of the Outbreak of the COVID- 19 Virus on Online Compulsive Buying Obsession in Alexandria Governorate

Details

Type

Article

Created At

23 Dec 2024