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THE EFFECT OF E-MARKETING OF ECO-FRIENDLY HOUSEHOLD ELECTRICAL PRODUCTS ON CUSTOMER SATISFACTION

Article

Last updated: 23 Dec 2024

Subjects

-

Tags

Economics

Abstract

The study aimed to measure the effect of e-Marketing dimensions (search engine optimization (SEO), email, social media sites and online advertising) for eco-Friendly household electrical products on customer satisfaction, the research relied on the descriptive analytical approach to analyze the potential cause-and-effect relationships between the variables of the study, the study sample size consists of  450 survey respondents, and Structural Equation Modeling (SEM)  with AMOS (v.26) was used. Confirmatory factor analysis was applied to verify the validity and reliability of the survey, and a structural path model was applied to examine the study's hypotheses. The results indicated a statistically significant positive effect of the electronic marketing dimensions of Eco-Friendly Household Electrical Products in terms of search engine optimization, email, social media, and online advertising on customer satisfaction, The key recommendations include the necessity for companies to continuously improve their search engine optimization efforts to enhance visibility and reach potential customers, to enhance the content and offers provided through email marketing to boost customer satisfaction and better utilize this channel, and to invest more in social media marketing to promote home electrical products due to its significant positive impact on customer satisfaction. Additionally, companies should seize the opportunity to engage with the audience and build a community around energy efficiency for Eco-Friendly household electrical products to encourage purchases and enhance customer satisfaction. This study is the first of its kind in the Egyptian business environment to investigate the impact of electronic marketing for Eco-Friendly household electrical products on customer satisfaction.      

DOI

10.21608/jes.2024.287040.1786

Keywords

Keywords: E-Marketing, Eco-Friendly household electrical products, structural equation modeling, Customer satisfaction

Authors

First Name

Seham

Last Name

Abdel Ghani

MiddleName

M. A.

Affiliation

Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

seham.abd-ghany@iesr.asu.edu.eg

City

القاهرة

Orcid

-

First Name

Jihan

Last Name

Ragab

MiddleName

A.

Affiliation

Faculty of commerce, Ain Shams University.

Email

dr_gihan_ragab@hotmail.com

City

cairo

Orcid

-

First Name

Mamdouh

Last Name

Mowafi

MiddleName

A. S.

Affiliation

Faculty of commerce, Ain Shams University.

Email

dr.mamdouhmowafy@bus.asu.edu.eg

City

cairo

Orcid

-

Volume

53

Article Issue

7

Related Issue

49571

Issue Date

2024-07-01

Receive Date

2024-05-13

Publish Date

2024-07-01

Page Start

1,820

Page End

1,841

Print ISSN

1110-0826

Online ISSN

2636-3178

Link

https://jes.journals.ekb.eg/article_370787.html

Detail API

https://jes.journals.ekb.eg/service?article_code=370787

Order

370,787

Type

Original Article

Type Code

500

Publication Type

Journal

Publication Title

Journal of Environmental Science

Publication Link

https://jes.journals.ekb.eg/

MainTitle

THE EFFECT OF E-MARKETING OF ECO-FRIENDLY HOUSEHOLD ELECTRICAL PRODUCTS ON CUSTOMER SATISFACTION

Details

Type

Article

Created At

23 Dec 2024