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331493

THE ROLE OF ELECTRONIC MARKETING IN INCREASING THE ACCESS OF EGYPTIAN AGRICULTRAL EXPORTS TO GLOBAL MARKETS

Article

Last updated: 23 Dec 2024

Subjects

-

Tags

Economics

Abstract

Electronic marketing is one of the modern tools that contribute to increase the penetration of exports in global markets. The research problem is determined by the extent of the shortcomings and inefficiency of the local efforts made to support electronic marketing in Egypt and increase its role in the penetration of exports to the world. In light of the research problem, the research aimed to identify the role of electronic marketing in increasing the penetration of Egyptian agricultural exports by identifying the global situation of electronic marketing putting into consideration the general features of electronic marketing for Egyptian agricultural exports, and determining its importance. The most important challenges facing the expansion of the role of electronic marketing in Egypt and the appropriate policies and mechanisms to confront them. The research relied on the descriptive and quantitative analysis approaches. Statistical analysis tools were used Well-known such as the simultaneous equations model, forecasting using the integrated autoregressive model and the ARIMA moving average. The research aimed to identify the role of e-marketing in increasing the access of Egyptian agricultural exports to global markets and its impact on the environment. The great enrichment of e-marketing regarding the exports has become a broad concept. In addition, the choice of geographical diversity has been a sign of great e-marketing in opening and innovating new markets, thus increasing the opportunity for it to access agricultural and food exports to global markets. E- Marketing improve the carbon footprint as a result of reducing brokers. E- Marketing significantly reduces the number of touch points, which contributes to reducing pollution levels. Key Words: E-marketing, Agricultural commodities, Standard commodity classification (H.S.), Institutional framework for e-marketing, Environmental impact.    

DOI

10.21608/jes.2023.237689.1632

Keywords

E-Marketing, agricultural commodities, Standard commodity classification (H.S.), Institutional framework for e-marketing, Environmental Impact

Authors

First Name

Nada A.

Last Name

talaat

MiddleName

-

Affiliation

Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

znada193@gmail.com

City

الجيزة

Orcid

-

First Name

Jehan

Last Name

Rajab

MiddleName

-

Affiliation

Faculty of Commerce, Ain Shams University

Email

dr_gihan_ragab@hotmail.com

City

القاهرة

Orcid

-

First Name

rehab . A

Last Name

mohamed

MiddleName

-

Affiliation

Desert Research Center

Email

dr.rehab73@yahoo.com

City

Cairo

Orcid

-

Volume

52

Article Issue

12

Related Issue

44681

Issue Date

2023-12-01

Receive Date

2023-09-21

Publish Date

2023-12-01

Page Start

25

Page End

47

Print ISSN

1110-0826

Online ISSN

2636-3178

Link

https://jes.journals.ekb.eg/article_331493.html

Detail API

https://jes.journals.ekb.eg/service?article_code=331493

Order

331,493

Type

Review Article

Type Code

599

Publication Type

Journal

Publication Title

Journal of Environmental Science

Publication Link

https://jes.journals.ekb.eg/

MainTitle

THE ROLE OF ELECTRONIC MARKETING IN INCREASING THE ACCESS OF EGYPTIAN AGRICULTRAL EXPORTS TO GLOBAL MARKETS

Details

Type

Article

Created At

23 Dec 2024