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THE ROLE OF E-MARKETING FOR BIODEGRADABLE PLASTIC BAGS TO INCREASE ENVIRONMENTAL AWARENESS A CASE STUDY ON THE CAIRO GOVERNORATE AREA

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

Economics

Abstract

This study aimed to identify the different concepts of e-marketing, biodegradable bags, and the impact of e-marketing on increasing environmental awareness. The problem of this study revolves around answering two main questions, the first of which is: Does e-marketing have an impact on the development of environmental awareness among consumers? Second: Does e-marketing for the use of biodegradable bags affect the development of environmental awareness? To answer these questions, the descriptive approach was used. The study concluded that there is a "statistically significant" relationship between e-marketing and the use of biodegradable bags, and there is a statistically significant relationship between e-marketing and the development of environmental awareness, which shows us that e-marketing has a positive role and a beneficial effect in educating consumers about products. Biodegradable (environmentally friendly). As a result, the researchers recommended the following; First: Increasing interest in preparing and organizing marketing campaigns aimed at environmental awareness. Second: Organizing the broadcast of environmental marketing campaigns in various social media, in order to create new and positive viewing habits. Third: Design marketing campaigns that depict the real reality. Fourth: To delve deeper into the discussion and presentation of environmental issues by environmental associations, and to support environmental information and data with the opinions of specialists and ecological experts to add more credibility and create the desired effect, especially those concerned with environmental issues. and last but not least: publishing electronic documents on the environmental benefits of using biodegradable bags.
 
 

DOI

10.21608/jes.2022.164041.1345

Keywords

Keywords: E-Marketing, Biodegradable Bags - Eco-Friendly Bags - Environmental Awareness

Authors

First Name

Osama E. M.

Last Name

Elherbity

MiddleName

-

Affiliation

Post graduate student at Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

oelhorbaty@yahoo.com

City

cairo

Orcid

-

First Name

Kamal A.

Last Name

Eldahshan

MiddleName

-

Affiliation

Faculty of Science (boys), Al-Azhar University

Email

dahshan@gmail.com

City

القاهره

Orcid

-

First Name

Nehal M. F.

Last Name

Elshahta

MiddleName

-

Affiliation

Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

dr.nehal.elshahat@gmail.com

City

القاهره

Orcid

-

Volume

51

Article Issue

11

Related Issue

40339

Issue Date

2022-11-01

Receive Date

2022-09-20

Publish Date

2022-11-01

Page Start

1

Page End

37

Print ISSN

1110-0826

Online ISSN

2636-3178

Link

https://jes.journals.ekb.eg/article_269086.html

Detail API

https://jes.journals.ekb.eg/service?article_code=269086

Order

269,086

Type

Review Article

Type Code

599

Publication Type

Journal

Publication Title

Journal of Environmental Science

Publication Link

https://jes.journals.ekb.eg/

MainTitle

THE ROLE OF E-MARKETING FOR BIODEGRADABLE PLASTIC BAGS TO INCREASE ENVIRONMENTAL AWARENESS A CASE STUDY ON THE CAIRO GOVERNORATE AREA

Details

Type

Article

Created At

23 Dec 2024