The jojoba plant is considered one of the most important and promising new crops, and the most suitable for cultivation in the Egyptian desert, which is considered one of the most suitable lands in terms of the nature of the land or the climate for growing this plant. The jojoba production project is also capable of facing unfavorable conditions, such as increasing operating costs and production costs, or declining farm prices, and thus revenues, and it remained economically feasible. Based on the previous results, the study recommended the following: Expanding the cultivation of the jojoba crop in the deserts of Egypt in general and in the Red Sea desert in particular. Providing jojoba seedlings and planting supplies from reliable sources. Carrying out activities and programs to raise the efficiency of workers. Supplying centers that have been prepared for sorting and packing jojoba seeds or seeds. Keywords: Internal rate of return, payback period, sensitivity analysis.