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Enhancing Machine Learning Engineering For Predicting Youth Loyalty In Digital Banking Using A Hybrid Meta-Learners

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Last updated: 23 Dec 2024

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Tags

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Abstract

Customer retention is a top priority for organizations due to its significant impact on corporate profitability. There is a lot of competition between banks to acquire and retain customers. The youth customer segment is the future of digital banks, and hence, this study was conducted to forecast the youth segment loyalty. This will help banks identify the degree of customer loyalty and the factors that affect their satisfaction. Customer churn may lead to a financial loss of revenue and market share. Therefore, forecasting customer loyalty has become essential to maintaining profitability and the customer base. Using Fintech (financial technology) and digital transformation techniques in digital banking works on enhancing the youth customers experience and increasing their lifetime value using machine learning techniques. This research presents a new model of stacking ensemble learning, which combines optimized base learner algorithms after applying hyperparameter tuning and the voting model to the stacking meta-learner algorithm. The research compares various base machine learning models, such as KNN (K-Nearest Neighbors), LR (Logistic Regression), RF (Random Forest), Adaboost, and GB (Gradient Boosting), for customer loyalty prediction. The experiment was generated using 10,000 banking customers, which contains 6,420 youth customers. The model assessment proved that using base learners combined with a voting mechanism as an input to stacking modeling received an accuracy of 88.9%. This research discusses challenges related to existing classification models, including mitigating biases and errors, preventing overfitting, addressing imbalanced data, enhancing model stability, improving interpretability, and automating model selection by using hybrid models for tuning.

DOI

10.21608/ijicis.2024.283191.1334

Keywords

Ensemble modeling, Stacking, Customer loyalty

Authors

First Name

Mohamed

Last Name

Galal

MiddleName

-

Affiliation

Department of Computer Science, Faculty of Computer and Information Science, Ain Shams University, and (National Bank of Egypt), Cairo, Egypt

Email

mhdgalal@yahoo.com

City

Cairo

Orcid

0000-0003-2314-7219

First Name

Sherine

Last Name

Rady

MiddleName

-

Affiliation

Faculty of Computer and Information sciences, Ain Shams University

Email

srady@cis.asu.edu.eg

City

Cairo

Orcid

0000-0003-4991-966X

First Name

Mostafa

Last Name

Aref

MiddleName

-

Affiliation

Department Computer Science, Faculty of Computer and Information Sciences,Ain Shams University, Cairo, Egypt.

Email

mostafa.aref@cis.asu.edu.eg

City

-

Orcid

0000-0002-1278-0070

Volume

24

Article Issue

2

Related Issue

48744

Issue Date

2024-06-01

Receive Date

2024-04-16

Publish Date

2024-06-01

Page Start

28

Page End

40

Print ISSN

1687-109X

Online ISSN

2535-1710

Link

https://ijicis.journals.ekb.eg/article_362871.html

Detail API

https://ijicis.journals.ekb.eg/service?article_code=362871

Order

362,871

Type

Original Article

Type Code

494

Publication Type

Journal

Publication Title

International Journal of Intelligent Computing and Information Sciences

Publication Link

https://ijicis.journals.ekb.eg/

MainTitle

Enhancing Machine Learning Engineering For Predicting Youth Loyalty In Digital Banking Using A Hybrid Meta-Learners

Details

Type

Article

Created At

23 Dec 2024