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393233

The Role of Electronic Media in Developing the Awareness of Extension Leaders about some Agricultural Crises at Kafrelsheikh Governorate

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

Agricultural Sciences

Abstract

This paper aimed to investigate the role of electronic media in educating agricultural extension leaders about agricultural crises at Kafr El-Sheikh Governorate. A random sample of 67 extension leaders from six extension centers was selected, and data were collected using a personal questionnaire and analyzed statistically. Results showed that 52.2% of respondents believed electronic media had no current role in raising their awareness of agricultural crises, while 19.4% reported a low impact, 16.4% moderate, and only 11.9% high. The main reasons for using electronic media were rapid information dissemination (97%), highlighting reactions to research findings application (92.5%), informing the community about agricultural crises (89.6%), reaching many counselors quickly (88.1%), and addressing the shortage of extension workers (85.1%). The most important audiovisual formats were broadcasting extension meetings and seminars (M = 16.3), producing documentaries (M = 16), and conducting journalistic investigations (M = 15.8) on agricultural crises. Results also indicated a positive correlation (r =.72) between extension leaders' level of electronic media use and their crisis awareness. The study found that 78% of respondents preferred smartphones for accessing electronic media content, followed by laptops (15%) and tablets (7%). Based on these findings, the research recommends enhancing the use of electronic media in disseminating agricultural crisis information, developing content focused on broadcasting meetings and producing educational films, training extension leaders in effective media use, and establishing specialized electronic platforms for information exchange. The main recommendation is to foster collaboration between extension institutions and electronic media outlets.

DOI

10.21608/jsas.2024.326229.1489

Keywords

performance, crisis, Media, causes, Technical Forms, role, Extension

Authors

First Name

Adel

Last Name

M. A. Elhamoly

MiddleName

Ibrahim

Affiliation

Faculty of Agriculture, Kafrelsheikh University, Egypt

Email

drelhamoly@gmail.com

City

Kafrelsheikh

Orcid

drelhamol651970

First Name

Manal

Last Name

Ali

MiddleName

Fahmey

Affiliation

Faculty of Agriculture, Kafrelsheikh University, Egypt

Email

drmanalfahmy2017@gmail.com

City

kafrelsheikh

Orcid

-

First Name

Mohameded

Last Name

Soliman

MiddleName

AboElmaaty

Affiliation

Agricultural Extension Research Institute, Agricultural Research Center, Egypt

Email

medo69369@gmail.com

City

Cairo

Orcid

-

First Name

Mahmoud

Last Name

Hassona

MiddleName

M.

Affiliation

Faculty of Agriculture, Kafrelsheikh University, Egypt

Email

mahmoudhassona2020@gmail.com

City

kafrelsheikh

Orcid

-

Volume

50

Article Issue

4

Related Issue

51701

Issue Date

2024-12-01

Receive Date

2024-10-05

Publish Date

2024-12-01

Page Start

543

Page End

566

Print ISSN

2536-9571

Online ISSN

2536-958X

Link

https://jsas.journals.ekb.eg/article_393233.html

Detail API

https://jsas.journals.ekb.eg/service?article_code=393233

Order

9

Type

Original Article

Type Code

364

Publication Type

Journal

Publication Title

Journal of Sustainable Agricultural Sciences

Publication Link

https://jsas.journals.ekb.eg/

MainTitle

The Role of Electronic Media in Developing the Awareness of Extension Leaders about some Agricultural Crises at Kafrelsheikh Governorate

Details

Type

Article

Created At

23 Dec 2024