Bulukumba Regency is the highest contributor to tuna production in South Sulawesi in 2023 (Fisheries Statistics, 2023), with a tuna resource utilization rate of around 55% of the permitted catch (JTB), which means it can still be increased. However, 40-60% of tuna production landed in Bulukumba Regency experiences a decline in meat quality, causing losses to various stakeholders, such as fishermen, distributors, and exporters. This research, with a qualitative-quantitative descriptive approach, was carried out to determine supply chain development optimization strategies using FFA (Field Force Analysis) analysis to find the driving and inhibiting factors that have the most influence on tuna fisheries supply chain management. It was determined that the Bulukumba Regency tuna fishery supply chain consists of six routes. Nine driving factors were found with a value of 68.36, such as adequate workforce and high market demand.14 inhibiting factors were found with a value of 67.46. The priority strategic direction that can be taken is development and education regarding innovation and fish handling methods for fishermen. The results of this research support the sustainable development goals program related to improving people's health and welfare, eliminating poverty, decent work and economic growth, as well as responsible consumption and production.