334376

Grand Strategy Matrix Analysis of Terubuk Fish (Tenualosa macrura) Crackers Business in the Fish Processing Unit (UPI) of Bengkalis Regency, Riau Province

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Last updated: 01 Jan 2025

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Abstract

Business analysis is a crucial method for determining the feasibility of a business. This is especially true in the fishery industry, where enterprises involved in fishery product processing are influenced by fishing seasons. [A1] [A2] This study aimed to assess the feasibility of a fish crackers processing business in Bengkalis Regency, Riau Province, through short-term and long-term feasibility analysis and to formulate appropriate development strategies. Data were analyzed using short-term business feasibility analysis, including metrics such as R/C ratio, rentability, and break-even point, as well as long-term business feasibility analysis, encompassing net present value (NPV), net B/C ratio, internal rate of return (IRR), and payback period. SWOT analysis was implemented by using the grand strategy matrix. The study results indicated that the fish cracker processing business generates an annual income of Rp. 315,000,000, with incurred costs amounting to Rp. 31,450,300 per year. The average monthly profit for the fish crackers processing business in the Bengkalis district was Rp. 9,599,700, totaling Rp. 115,196,000 annually. The fish crackers processing business analysis in the Bengkalis district reveals an NPV of Rp. 76,133,000, a net B/C ratio of 3.66, an IRR of 52%, and a payback period of 1.54. The fish crackers processing business was feasible and categorized as a fast return on capital. The business was positioned in quadrant I (Progressive) in the grand strategy matrix, indicating its feasibility for further development.[A3] [A4] 








 [A1]Please give the concise background in the abstract




 [A2]I have revise the background




 [A3]So what the suggestion for future study?




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DOI

10.21608/ejabf.2023.334376

Keywords

processing, Fish crackers, Business f easibility, swot, Grand Strategy

Authors

First Name

Kurnia Sada

Last Name

Harahap et al.

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Volume

27

Article Issue

6

Related Issue

44335

Issue Date

2023-11-01

Receive Date

2024-01-05

Publish Date

2023-11-01

Page Start

1,071

Page End

1,089

Print ISSN

1110-6131

Online ISSN

2536-9814

Link

https://ejabf.journals.ekb.eg/article_334376.html

Detail API

https://ejabf.journals.ekb.eg/service?article_code=334376

Order

62

Type

Original Article

Type Code

103

Publication Type

Journal

Publication Title

Egyptian Journal of Aquatic Biology and Fisheries

Publication Link

https://ejabf.journals.ekb.eg/

MainTitle

Grand Strategy Matrix Analysis of Terubuk Fish (Tenualosa macrura) Crackers Business in the Fish Processing Unit (UPI) of Bengkalis Regency, Riau Province

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Article

Created At

23 Dec 2024