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389679

Motivations of Fish Farmers in El-Sharqia Governorate to Use Social Media Applications in Aquaculture

Article

Last updated: 01 Jan 2025

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Subjects

-

Tags

Agricultural extension

Abstract

The current research aims to identify the degree of use and trust of fish farmers in social media applications within the field of aquaculture, to identify the motivations of fish farmers for using social media applications in aquaculture, to identify the extent of fish farmers' use of social media applications in fish farming and to identify the advantages and disadvantages of using social media applications in aquaculture. To achieve the research objectives, a random sample of fish farmers who use social media applications in the field of aquaculture in El-Sharqia Governorate was selected. The sample consisted of 75 fish farmers, representing approximately )75%( of the total 100 farmers participating in one of the fish production groups An electronic questionnaire was designed and collected through a group of fish farmers on the WhatsApp application during April and May 2024. Frequencies, percentages, arithmetic mean, standard deviation, range, and mode were used to analyze the research data. Results indicate that:
1- Approximately )93.3%( of the respondents prefer social media platforms, and about (82.7%) prefer WhatsApp as a means of communication.
2- The most widely used social media application among fish farmers is WhatsApp, used by about )98.7%( of respondents, followed by YouTube (64%) and Facebook (61.3%).
3- The communicative and advisory motivations are the primary reasons for using social media applications in the field of aquaculture. Farmers' communicative and advisory motivations are in the high category, approximately )100%(, indicating that farmers have a high responsiveness to advisory information in the field of aquaculture.

DOI

10.21608/asejaiqjsae.2024.389679

Keywords

motivations, fish farmers, Social Media Applications, Aquaculture Field

Authors

First Name

Shereen

Last Name

Hassan

MiddleName

Magdy

Affiliation

Faculty of Agriculture Ain Shams University

Email

shereen_magdy@agr.asu.edu.eg

City

Giza

Orcid

0000-0002-3048-6019

First Name

Zainab

Last Name

Abdelrahman

MiddleName

Mahmoud

Affiliation

Faculty of Agriculture Ain Shams University

Email

zainab_abdelsamad@agr.asu.edu.eg

City

Cairo

Orcid

-

First Name

Mohamed

Last Name

El-Basiony

MiddleName

El-Said

Affiliation

Faculty of Agriculture Ain Shams University

Email

mohamed_elsaid@agr.asu.edu.eg

City

Cairo

Orcid

-

First Name

Zeinab

Last Name

Abd El-Azeem

MiddleName

Mohammed

Affiliation

Faculty of Agriculture Ain Shams University

Email

zeinab_ma83@agr.asu.edu.eg

City

Cairo

Orcid

-

Volume

45

Article Issue

4

Related Issue

51107

Issue Date

2024-12-01

Receive Date

2024-09-25

Publish Date

2024-12-30

Page Start

603

Page End

616

Print ISSN

1110-0176

Online ISSN

2536-9784

Article File

ASEJAIQJSAE_Volume 45_Issue 4_Pages 603-616.pdf

PDF . 412.9kB

Link

https://asejaiqjsae.journals.ekb.eg/article_389679.html

Detail API

https://asejaiqjsae.journals.ekb.eg/service?article_code=389679

Order

4

Type

Original Article

Type Code

53

Publication Type

Journal

Publication Title

Alexandria Science Exchange Journal

Publication Link

https://asejaiqjsae.journals.ekb.eg/

MainTitle

Motivations of Fish Farmers in El-Sharqia Governorate to Use Social Media Applications in Aquaculture

Details

Type

Article

Created At

23 Dec 2024