The agricultural food market is considered one of the strategic markets, because it ensures the provision of food security for the country's population through products that contain animal protein, the most important of which is poultry meat. Poultry farming has great competitive advantages compared to raising large animals, because its production cycle is short (45 days) compared to fattening calves (6 months). Therefore, the capital cycle is higher and thus increased profitability compared to the production of red meat. An analysis of the market potential of poultry meat in Egypt compared to global trends has untapped niches in both local and foreign markets. The most important of which is the lack of self-sufficiency in certain areas of the country in this product, as well as the difference in standards for poultry meat consumption in Egypt compared to the leading countries in this industry, the low level of deep processing in most economic entities, the low share of meat from other countries, and the small export volume of poultry meat. In addition, through SWOT analysis, the strengths and weaknesses of this industry, its potential threats and opportunities, which are recommended to be taken into account when developing a strategy to improve the efficiency of this industry, while also taking into account contributing to the developments of this industry and working to further achieve economic feasibility and expand the possibilities of Target market for poultry meat.