The book is a collection of researches and papers dealing with the impact of mass media on social, and political communities in different countries allover the world. The book consists of 8 chapters
Chapter 1 is entitled Social Media and Electoral Processes: An Exploration of Facebook Adoption During the 2019 European Parliament Election Campaign in Romania Bianca Fox, University of Wolverhampton, UK 1 by Valentina Marinescu, University of Bucharest, Romania.
Research papers already in existence go into great detail to explain why people utilize social media during election campaigns. Still, there isn't enough proof to conclude that social media isn't being utilized to supplement more conventional forms of communication. The adoption and non-adoption of Facebook (FB) by Romanian political parties during the 2019 European election campaign is explained in this chapter using the diffusion of innovations theory. The chapter tackles two research questions: how the adoption or non-adoption of Facebook affected the overall election results, and what the distinctions were between Facebook adopters and non-adopters during this campaign in Romania. The content of 885 Facebook posts was examined. This chapter provides evidence that better electoral outcomes are not always achieved by using Facebook to engage the posts.