This study was carried out during 2018/2019 and 2019/2020 seasons in a private farm at Wardan, El-Giza Governorate, Egypt in pure sandy soil with pH of 6.77 and EC 0.3 mM, to investigate the suitable planting date for plug transplants and their effects on growth, yield and fruit quality especially with the reviling climate change in Egypt. Strawberry cultivar Festival was transplanted at three planting dates i.e., 15^th September,30^th September and 15^th October. A randomized complete block design with three replicates was used. Plug transplants were produced from runner tips rooted in cups with sizes of 150 cm³ filled with substrate. The results indicated that, planting on September 15^th gave the highest plant height, leaf number, crown diameter, root length and number, fresh and dry weight as well as, early and total yield. In addition,the heaviest fruit weight was found with planting plug transplants on 30^th September without significant differences and those of September 15^th in the second season. Firmness and total sugars of fruit increased by late planting to October 15^th. On the other side, the total soluble solids were not affected by planting date. In conclusion, plantingon September 15^th was the best planting date for plug strawberry transplants due to its suitable growth, high early and total yield. However, for high sugars in fruits and high fruit firmness, the second date (October15^th) was the best date.